FMCG - Field Sales Executive

FMCG - Field Sales Executive

Birmingham Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Represent a global drinks brand, building relationships and driving sales in retail stores.
  • Company: Join a dynamic field marketing agency partnered with a leading global drinks brand.
  • Benefits: Enjoy a competitive salary, car allowance, performance bonuses, and flexible working options.
  • Why this job: Be the face of a premium brand, develop your career, and thrive in a supportive culture.
  • Qualifications: Full driving licence required; experience in sales or retail is a plus but not essential.
  • Other info: Opportunities available in various UK regions, including Birmingham.

The predicted salary is between 30000 - 42000 £ per year.

Field Sales Executive for a Field Sales marketing Agency – Global Drinks Brand client – My client is proud to announce their national field marketing partnership with a Global Drinks brand. They’re now looking for talented Field Sales Executives to join their growing team and deliver exceptional in-store execution across multiple UK territories. This role offers the chance to be the face of a global drinks brand in your territory, building retailer relationships, driving product visibility, and ensuring this world-class portfolio stands out in every store you visit. About the role As a Field Sales Executive, you’ll visit a variety of retailers in your defined territory each day, representing the Brand’s premium portfolio. You’ll build strong working relationships with key decision makers, identify in-store opportunities, and drive sales through excellent merchandising, promotional execution, and brand advocacy. Your Key Responsibilities * Build and develop relationships with store managers and key decision makers in your territory. * Actively merchandise the brand’s products, ensuring prime shelf placement and promotional compliance. * Negotiate additional shelf space and identify opportunities for secondary displays. * Increase product distribution, visibility, and availability. * Provide actionable market feedback to your internal team. * Use sales data and insights to drive in-store activity. * Complete all reporting and administration promptly and accurately. About You * As this is a driving role visiting numerous retail stores in a defined territory each day, you must have a full driving licence and use of your own vehicle. * To support work-life balance, you should live within — or be able to easily travel within — the territory listed above. * Previous experience in field sales, retail, or FMCG is beneficial but not essential. * Strong relationship-building skills, with a professional and proactive approach. * Self-motivated, organised, and results focused. Location & Requirements As this is a driving role visiting numerous retail stores in a defined territory each day, you must have a full driving licence and access to your own vehicle. We have open opportunities in several regions. To support work-life balance, you should live within or be able to easily travel within your territory: * Birmingham (B46) This is a rare opportunity to work in partnership with one of the most recognisable premium drink brands in the world. * Be part of a supportive, high-performance culture. * Competitive salary, car allowance, performance bonus, and benefits package. * Opportunities to develop your career within a fast-growing business. We support flexible working and welcome conversations about what you need to succeed

FMCG - Field Sales Executive employer: Alison Fox Recruitment

Join a dynamic team as a Field Sales Executive, where you'll represent a prestigious global drinks brand and build meaningful relationships with retailers in Birmingham. Our company fosters a supportive, high-performance culture that prioritises employee growth, offering competitive salaries, car allowances, and performance bonuses, all while promoting work-life balance and flexible working arrangements.
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Contact Detail:

Alison Fox Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land FMCG - Field Sales Executive

✨Tip Number 1

Familiarise yourself with the global drinks brand you'll be representing. Understanding their products, values, and market positioning will help you build stronger relationships with retailers and effectively advocate for the brand.

✨Tip Number 2

Network within the FMCG industry. Attend local events or join online forums related to field sales and retail. This can help you connect with others in the field and gain insights that could give you an edge during your interviews.

✨Tip Number 3

Prepare to discuss your approach to relationship building. Think of specific examples where you've successfully developed partnerships or negotiated shelf space in previous roles, as this will demonstrate your capability to excel in this position.

✨Tip Number 4

Showcase your organisational skills by being ready to discuss how you manage your time and territory. Having a clear strategy for visiting multiple retailers efficiently will highlight your self-motivation and results-focused mindset.

We think you need these skills to ace FMCG - Field Sales Executive

Relationship-Building Skills
Sales Negotiation
Merchandising Skills
Promotional Execution
Market Analysis
Data Reporting
Self-Motivation
Organisational Skills
Results Orientation
Communication Skills
Driving Licence
Territory Management
Customer Service Skills
Proactive Approach

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in field sales, retail, or FMCG. Emphasise your relationship-building skills and any previous successes in similar roles to catch the employer's attention.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the brand. Mention specific examples of how you've successfully built relationships with key decision makers and driven sales in past positions.

Highlight Soft Skills: In your application, emphasise soft skills such as self-motivation, organisation, and a results-focused mindset. These are crucial for a Field Sales Executive and will demonstrate your suitability for the role.

Showcase Driving Experience: Since this role requires a full driving licence and access to your own vehicle, make sure to mention your driving experience and your ability to travel within the specified territory in your application.

How to prepare for a job interview at Alison Fox Recruitment

✨Know the Brand Inside Out

Before your interview, make sure you research the global drinks brand you'll be representing. Understand their product range, values, and market position. This knowledge will help you demonstrate your enthusiasm and ability to advocate for the brand during the interview.

✨Showcase Your Relationship-Building Skills

Since the role involves building relationships with store managers and key decision-makers, prepare examples from your past experiences where you've successfully established and maintained professional relationships. Highlight your proactive approach and how it led to positive outcomes.

✨Demonstrate Your Sales Acumen

Be ready to discuss your understanding of sales strategies, particularly in the FMCG sector. Share specific instances where you've driven sales or improved product visibility in a retail environment. Use data and insights to back up your claims.

✨Prepare for Practical Questions

Expect questions that assess your organisational skills and self-motivation, as these are crucial for a Field Sales Executive. Think about how you manage your time when visiting multiple stores and how you ensure all reporting and administration is completed accurately and promptly.

FMCG - Field Sales Executive
Alison Fox Recruitment
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  • FMCG - Field Sales Executive

    Birmingham
    Full-Time
    30000 - 42000 £ / year (est.)

    Application deadline: 2027-09-01

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    Alison Fox Recruitment

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