Commercial Director - Data Analytics Product

Location: Home

Core Purpose: As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.

The role:

• Lead the implementation of the business plan for 2025 and beyond.
• Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
• Cultivate a positive agency culture that reflects the product values and mission.
• Inspire and mentor team members to foster professional development and engagement.
• Enhance client performance through tailored strategies based on the agency's three Unique s of data, people, and conversations, and meaningful partnerships.
• Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
• Monitor market trends to adapt strategies for competitive advantage.
• Ensure operational excellence and accountability across all agency functions.

Minimum 5+ years of experience in a leadership role within the marketing services industry; demonstrating a track record of driving business growth and client success. Proven experience in strategic planning and execution, with at least 3 years in developing and implementing successful business plans. Demonstrated ability to lead diverse and cross-functional teams, fostering a collaborative and inclusive work environment. Strong background in client relationship management, with experience in enhancing client performance and satisfaction; along with proven financial management and contract negotiation. Familiarity with P+L management enabling data-driven decision-making for business revenue and cost management.

Skills and Experience:

• Level 5 leader: Able to build enduring greatness through a paradoxical blend of personal humility and professional will.
• Strategic Business, commercial & financial Acumen: Possesses a comprehensive understanding of the business landscape using this knowledge to build a robust business plan and make informed decisions to drive the organisation's growth, profitability, and strategic direction.
• Goal setting & creative problem solving: Sets clear, compelling, achievable company goals and objectives, employing innovative problem-solving approaches to overcome complex challenges.
• Customer-centric approach: Prioritises the needs and expectations of customers, ensuring leadership decisions and strategies align with delivering exceptional value and satisfaction.
• Doing the right thing: Owns decisions and makes informed choices, balancing the need for action at pace with the ambition to always do the right thing for the business, our people, and our clients.
• Governance: Maintains high ethical standards and ensures the agency complies with all relevant laws, regulations, and industry standards.

Relationships:

• Clarity of communication: Effectively communicates and builds relationships with clients, team members, colleagues, and stakeholders.
• Professional knowledge & growth: Pursues ongoing professional development, staying current with industry knowledge and best practices.

Influence:

• Collaboration: Promotes and facilitates teamwork and cross-functional collaboration, leveraging diverse skills and perspectives to achieve common goals.

Key Success Factors:

• Successful implementation of the product's business plan, achieving projected growth milestones.
• Measurable improvements in client performance and satisfaction through tailored strategies.
• An enhanced agency culture with increased team retention, engagement, and growth.
• A strengthened market position with a clear and impactful brand presence.

Other skills and Qualifications:

• Degree level qualified (Bachelors or MBA); or Professional marketing, sales or leadership certification (e.g., CIM, CMI or ILM).
• Proficiency with CRM systems.
• Identifying, engaging and managing third party suppliers.