At a Glance
- Tasks: Create engaging content and manage social media for a leading travel brand.
- Company: Join Alimama Spaces, a top short-term rental company in South Africa.
- Benefits: Flexible hybrid work, career growth opportunities, and a creative environment.
- Other info: Ideal for creative self-starters eager to make an impact.
- Why this job: Combine your passion for travel and content creation in a dynamic role.
- Qualifications: Experience in social media management and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Location: Johannesburg (JHB) / Pretoria (PTA)
Role Type: Hybrid (On-site & Remote)
Employment Type: Full-Time
ABOUT ALIMAMA SPACES
Alimama Spaces owns and manages one of the largest short-term rental portfolios in South Africa, with a rapidly expanding footprint. We pride ourselves on operational excellence, strong brand presence, and building scalable systems supported by a high-performance team culture. As we continue to grow, we are looking for a creative, organised, and results-driven Social Media & Marketing Coordinator / Content Creator to help elevate our brand presence, engagement, and storytelling across all digital platforms.
ROLE OVERVIEW
This role is ideal for a creative self-starter who lives and breathes content, social media, and digital storytelling. You will be responsible for developing and executing social media strategies, creating high-quality content, tracking performance, and growing Alimama Spaces’ online presence across multiple platforms. You will work closely with operations, property teams, and leadership, and must be comfortable recording content in real environments with staff, management, and properties.
KEY RESPONSIBILITIES
- Social Media Strategy & Execution
- Develop and implement a social media and content strategy aligned with the Alimama Spaces brand
- Manage and grow presence across platforms including Instagram, TikTok, Facebook, LinkedIn, X (Twitter) and others
- Plan and publish content multiple times per week across all platforms
- Maintain a structured content calendar and posting schedule
- Content Creation
- Create high-quality, engaging content (photo, video, reels, short-form, long-form)
- Capture content at properties, with staff, and with management
- Edit photos and videos for social platforms
- Write compelling captions and copy aligned to brand voice
- Ensure consistency in tone, visuals, and messaging
- Community & Brand Engagement
- Engage with the online community by responding to comments, messages, reviews, and mentions
- Represent the brand professionally and positively at all times
- Monitor brand sentiment and feedback
- Performance Tracking & Reporting
- Track performance, engagement, and campaign results
- Analyse data, trends, and insights to improve content and strategy
- Compile performance reports and present results from campaigns
- Stay up to date with social media trends, platform changes, and short-term rental industry trends
- Collaboration & Marketing Support
- Collaborate with internal teams to support campaigns, launches, and promotions
- Assist with broader marketing initiatives when required
- Adapt content for seasonal demand, high-demand travel periods, and new property launches
QUALIFICATIONS & REQUIREMENTS
- Essential
- Based in Johannesburg or Pretoria
- Willing to work weekends and public holidays when required
- Flexible schedule and ability to plan around content needs
- Valid driver’s licence required (own reliable vehicle is an advantage)
- Proven experience managing social media accounts with references and a track record
- Strong copywriting skills
- Excellent written and verbal communication skills
- Strong attention to detail
- Highly organised, structured, and able to manage multiple projects
- Comfortable recording content with staff and senior management
- Tech-savvy and confident navigating all major social platforms
- Ability to analyse data, track performance, and optimise campaigns
- Professional, responsible, and reliable
- Excellent time management skills
- Advantageous
- Experience in travel, hospitality, property, or short-term rentals
- Photography and videography experience
- Owning a camera is an added advantage
- Experience with Canva or similar design tools
- Video and photo editing skills
- Experience with customer relationship or marketing software
- Marketing experience or exposure
- Qualification in marketing is an advantage, but not required
Important to Note
We hire for attitude, creativity, willingness to learn, and adaptability. A proven track record and great attitude are valued more than academic qualifications. Passion for travel, content creation, and digital storytelling is essential.
IDEAL CANDIDATE PROFILE
- Creative and artistic, with a genuine love for content creation
- Passionate about travel and hospitality
- Knowledgeable about South Africa and key destinations (Cape Town, JHB, PTA, holiday hotspots)
- Comfortable working in a fast-paced, evolving environment
- Results-driven and motivated to grow a brand
- Eager to grow within a scaling company
CAREER GROWTH
This role offers clear career growth opportunities as Alimama Spaces continues to expand, including progression into:
- Senior Content Creator
- Marketing Manager
- Head of Marketing (future growth role)
APPLICATION INSTRUCTIONS
If you believe you are the perfect fit for this role and are excited about growing a brand within one of South Africa’s leading short-term rental companies, we would love to hear from you. Please send your CV and cover letter in PDF format to murshid@alimamaspaces.com with the subject line: “Application – Social Media & Marketing Coordinator”
Kindly include:
- Links to social media accounts or portfolios you have managed
- Any relevant certificates or diplomas (if applicable)
Only shortlisted candidates will be contacted.
Hybrid Social Media & Content Creator for Travel Brand employer: AlimamaSpaces
Alimama Spaces is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about travel and digital storytelling. With a hybrid work model based in Johannesburg or Pretoria, employees enjoy flexibility while contributing to a rapidly growing brand with ample opportunities for career advancement, including roles such as Senior Content Creator and Marketing Manager. The company values creativity, adaptability, and a positive attitude, making it an ideal environment for individuals eager to make a meaningful impact in the short-term rental industry.
