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For Companies At a Glance
- Tasks: Lead lifecycle marketing strategies to boost customer engagement and retention.
- Company: Fast-growing consumer and data tech platform in London.
- Benefits: Competitive salary, high ownership, and clear career progression.
- Why this job: Shape the future of lifecycle marketing in a dynamic environment.
- Qualifications: 6+ years in lifecycle or growth marketing with strong multi-channel experience.
- Other info: Collaborative culture focused on growth and innovation.
The predicted salary is between 54000 - 84000 £ per year.
We are recruiting on behalf of a high-growth consumer and data technology business that operates across multiple brands and is building a best-in-class growth and lifecycle function. This is a senior individual-contributor / leadership role with real ownership, strategic influence, and the opportunity to turn lifecycle marketing into a core growth engine.
Key Responsibilities
- Defining and executing lifecycle strategy to drive activation, engagement, and retention
- Owning multi-channel lifecycle programs (email, SMS, WhatsApp, AI-driven journeys, and direct mail)
- Building scalable, automated customer journeys across multiple brands and segments
- Leading experimentation and test-and-learn initiatives across the lifecycle funnel
- Partnering with Product and Data teams to ensure robust tracking, segmentation, and insight
- Managing lifecycle performance measurement, reporting, and optimisation
- Acting as the lifecycle subject-matter expert in cross-functional planning
Candidate Profile
- 6+ years’ experience in lifecycle, CRM, or growth marketing
- Proven experience owning lifecycle strategy end to end
- Strong multi-channel execution background
- Comfortable working closely with data and product teams
- Experience managing people or leading strategic initiatives
- Analytical, commercially minded, and action-oriented
- Thrives in fast-moving, high-growth environments
What’s on Offer
- Competitive salary (circa £75k)
- High level of ownership and strategic impact
- Opportunity to shape lifecycle marketing at scale
- Collaborative, growth-focused culture
- Clear visibility and progression within a scaling organisation
If you’re interested in a confidential conversation about this opportunity, please apply via LinkedIn or contact me directly.
Senior Growth Lead - Lifecycle Marketing in London employer: Alignd
Contact Detail:
Alignd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Lead - Lifecycle Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and join relevant groups. The more connections we make, the better our chances of landing that Senior Growth Lead role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your lifecycle marketing successes. We want to demonstrate how we've driven activation and engagement in previous roles.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle strategy and multi-channel execution. We should be ready to discuss our analytical mindset and how we've thrived in fast-paced environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of our collaborative, growth-focused culture.
We think you need these skills to ace Senior Growth Lead - Lifecycle Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Growth Lead in Lifecycle Marketing. Highlight your experience with lifecycle strategies and multi-channel execution, as these are key for us.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven activation, engagement, and retention in previous roles. We love a good story!
Showcase Your Analytical Skills: Since this role involves working closely with data, make sure to mention any analytical tools or methodologies you’ve used. We want to see how you measure and optimise lifecycle performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Alignd
✨Know Your Lifecycle Marketing Inside Out
Make sure you’re well-versed in lifecycle marketing strategies. Brush up on your knowledge of multi-channel execution, especially with email, SMS, and AI-driven journeys. Be ready to discuss how you've successfully driven activation, engagement, and retention in your previous roles.
✨Showcase Your Analytical Skills
Since this role requires a strong analytical mindset, prepare examples that demonstrate your ability to use data for decision-making. Talk about how you've partnered with product and data teams to track performance and optimise campaigns. Numbers speak volumes, so be ready to share metrics that highlight your success.
✨Demonstrate Leadership and Ownership
Even though this is an individual-contributor role, showcasing your leadership experience is key. Discuss instances where you’ve led strategic initiatives or managed people. Highlight how you’ve taken ownership of projects and the impact it had on the business.
✨Prepare for Test-and-Learn Discussions
This position involves experimentation and test-and-learn initiatives, so come prepared with examples of how you've implemented these strategies. Be ready to discuss what you learned from past experiments and how you applied those insights to improve lifecycle marketing efforts.
