Creative Strategy Lead
Creative Strategy Lead

Creative Strategy Lead

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead creative strategy and execution across various marketing channels.
  • Company: High-growth consumer and data tech platform with a collaborative culture.
  • Benefits: Ownership of creative function, budget for hires, and clear progression path.
  • Why this job: Build a creative team from scratch and make a real impact.
  • Qualifications: Experience in creative strategy and strong understanding of paid social.
  • Other info: Dynamic environment with opportunities for experimentation and growth.

The predicted salary is between 36000 - 60000 £ per year.

We are recruiting on behalf of a high-growth consumer and data-led technology business operating across two complementary brands, who are building out their Growth function and hiring their first senior creative hire. This is a rare opportunity to build a creative function from scratch, with real ownership across performance, product, lifecycle, and go-to-market creative — and a clear path to senior leadership.

The Creative Strategy Lead will own creative strategy and execution across paid media, product marketing, lifecycle, and GTM, working closely with Growth, Product, and Commercial teams. This is a hybrid role combining hands-on creative execution in the early phase with longer-term responsibility for shaping and scaling a creative team. The successful candidate will help define creative standards, testing frameworks, and team structure as the business grows. From day one, there is budget for additional creative hires and freelancers — but the focus is on building the function properly, not inheriting something half-formed.

Key Responsibilities

  • Owning creative strategy across paid social, lifecycle, product marketing, and GTM
  • Turning customer insight and performance data into clear creative priorities
  • Developing and testing ad concepts, hooks, scripts, and formats across paid media
  • Building structured, fast-moving creative testing frameworks
  • Leading early-stage hands-on creative execution (briefs, concepts, rough drafts)
  • Working with freelancers and agencies to ship high-quality creative quickly
  • Setting the creative quality bar and ensuring consistency across channels
  • Partnering with Growth, Product, and Lifecycle teams on messaging and creative direction
  • Helping define, hire, and scale the in-house creative team over time

Candidate Profile

  • Experience in creative strategy or performance creative in fast-paced environments
  • Strong understanding of paid social, particularly Meta
  • Proven ability to use performance data and customer insight to guide creative decisions
  • Comfortable being hands-on early and leading later
  • Experience working with freelancers or agencies
  • Strong creative judgement and the ability to articulate rationale clearly
  • Curious, collaborative, and commercially minded
  • Actively using AI to support ideation, testing, or production
  • Thrives in experimentation-led, high-growth environments

What’s on Offer

  • High level of ownership and creative autonomy
  • Budget and mandate to build a creative function from the ground up
  • Exposure across two growing, complementary brands
  • Clear progression path toward a Head of Creative role
  • Collaborative, growth-focused culture

If you’re interested in a confidential conversation about this opportunity, please apply via LinkedIn or message me directly.

Creative Strategy Lead employer: Alignd

Join a high-growth consumer and data-led technology business that offers an exceptional opportunity for the Creative Strategy Lead to build a creative function from the ground up. With a collaborative and growth-focused culture, you will enjoy a high level of ownership, creative autonomy, and a clear progression path towards a senior leadership role. The company prioritises employee growth and innovation, making it an attractive place for those looking to make a meaningful impact in a dynamic environment.
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Contact Detail:

Alignd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Creative Strategy Lead

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.

✨Tip Number 2

Show off your creative flair! When you get the chance to meet hiring managers or team members, bring your ideas to the table. We love seeing candidates who can think outside the box and demonstrate their creative strategy skills.

✨Tip Number 3

Prepare for interviews by understanding the company’s brands and their growth strategies. We want to see that you’ve done your homework and can speak to how your experience aligns with their goals.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are ready to take ownership of their roles.

We think you need these skills to ace Creative Strategy Lead

Creative Strategy
Performance Creative
Paid Media
Product Marketing
Lifecycle Marketing
Customer Insight Analysis
Ad Concept Development
Creative Testing Frameworks
Hands-on Creative Execution
Freelancer and Agency Collaboration
Creative Quality Assurance
Messaging Direction
Team Building and Scaling
AI Utilisation in Creative Processes
Experimentation in High-Growth Environments

Some tips for your application 🫡

Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can own the creative strategy, so don’t hold back on demonstrating your flair.

Tailor Your Experience: Make sure to highlight your relevant experience in creative strategy and performance creative. We want to see how your background aligns with our needs, especially in fast-paced environments. Be specific about your achievements and how they relate to the role.

Data-Driven Insights Matter: Since this role involves turning customer insights and performance data into creative priorities, be sure to mention any experience you have with data analysis. Show us how you've used data to inform your creative decisions in the past!

Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Alignd

✨Know Your Creative Stuff

Make sure you brush up on your creative strategy knowledge, especially around paid media and product marketing. Be ready to discuss how you've turned customer insights into compelling creative work in the past.

✨Showcase Your Hands-On Experience

Since this role involves early-stage creative execution, come prepared with examples of your hands-on work. Share specific projects where you led creative briefs or developed ad concepts that drove results.

✨Demonstrate Data-Driven Decision Making

Highlight your ability to use performance data to inform your creative decisions. Prepare to discuss how you've used metrics to shape your strategies and improve campaign outcomes.

✨Be Ready to Talk Team Building

As this role will involve scaling a creative team, think about your vision for building a successful creative function. Be ready to share your thoughts on hiring, team structure, and how you would maintain creative quality across channels.

Creative Strategy Lead
Alignd

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