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- Tasks: Drive media activation and optimise performance for Invisalign across EMEA.
- Company: Join a leading company in the dental tech industry with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to influence consumer demand and brand presence.
- Why this job: Be at the forefront of social media strategy and influencer marketing.
- Qualifications: 7+ years in marketing with expertise in digital and social media.
The predicted salary is between 60000 - 80000 £ per year.
This role focuses on driving best-in-class media activation, performance optimization, influencer program management, and social media strategy and execution to grow consumer demand for Invisalign clear aligners across EMEA.
Department: Marketing
Location: EMEA-United Kingdom
Role expectations
- Social Media & Influencer Marketing
- Support the development and execution of the regional social media strategy, ensuring high quality content localization and strong platform execution.
- Oversee daily operations of Influencer programs across priority markets, including briefing, approvals, performance tracking and optimization.
- Collaborate with markets and agencies to develop regional social media content calendars and ensure social content aligns with brand guidelines, campaign messaging, and consumer needs.
- Media & Performance Marketing
- Support the planning, activation and optimization of paid media campaigns across EMEA, with a strong focus on digital, social and search performance.
- Partner with media agencies to monitor performance, diagnose issues, and recommend optimisations to improve ROI.
- Track and report on campaign results, insights, competitive trends and consumer behaviour to guide future execution.
- Campaign Activation & Localization
- Coordinate with local market teams to adapt and deploy consumer campaigns, ensuring smooth asset delivery and efficient market rollout.
- Maintain campaign toolkits and ensure consistent adoption across markets.
- Insights, Reporting & Cross Functional Support
- Use analytics and insights to refine campaign and channel performance.
- Provide clear reporting on KPIs, performance trends and consumer insights to support regional planning.
- Work closely with legal, sales, and other cross functional teams to enable smooth execution and brand safe activation.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, Business, or a related field, with 7+ years of relevant experience in consumer, digital, media, or social/influencer marketing.
- Proven experience owning and executing integrated consumer marketing initiatives across the full funnel, from strategy to hands-on execution and optimization.
- Strong expertise in digital and paid media activation, with deep knowledge of key social platforms (Meta, TikTok, YouTube, Snapchat) and performance optimization.
- End-to-end experience managing influencer programs and agencies, with full ownership of execution, measurement, and results.
- Highly analytical and data-driven, able to translate performance insights into clear, actionable recommendations.
- Strong project and stakeholder management skills, capable of influencing across functions, markets, and seniority levels.
- Clear, confident communicator with strong presentation and storytelling skills.
- Highly organised, proactive, and comfortable operating with autonomy and ambiguity in a fast-paced, matrix environment.
- Fluent in English; additional European languages (French, German, Spanish) a strong plus.
Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Sr. Media Strategist in Birmingham employer: Align Technology
Contact Detail:
Align Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Media Strategist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and media space. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media strategy and influencer marketing. Use real examples of campaigns you've managed and the results you achieved. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their social media presence. Be ready to discuss how you can contribute to their goals, especially in driving consumer demand for products like Invisalign. Tailor your answers to show you understand their brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s get the conversation started!
We think you need these skills to ace Sr. Media Strategist in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sr. Media Strategist role. Highlight your experience in media activation, influencer marketing, and social media strategy. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention any specific campaigns you've worked on that relate to our needs.
Showcase Your Analytical Skills: Since this role is highly analytical, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing how you've turned insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Align Technology
✨Know Your Media Landscape
Before the interview, dive deep into the latest trends in digital and social media. Familiarise yourself with platforms like Meta, TikTok, and YouTube, and be ready to discuss how you would optimise campaigns on these channels.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to explain how you tracked campaign performance and what insights you derived from the data to improve ROI.
✨Be Ready to Discuss Influencer Strategies
Think about your previous experiences managing influencer programs. Have specific examples ready that highlight your ability to brief influencers, track performance, and adapt strategies based on results.
✨Communicate Clearly and Confidently
Practice your storytelling skills! Be prepared to present your ideas clearly and confidently, as strong communication is key in this role. Use examples from your past to illustrate your points and engage your interviewers.