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For Companies At a Glance
- Tasks: Lead global customer nurturing strategies and drive engagement for GP doctors.
- Company: Join a leading medical technology company focused on customer growth.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Make a real impact in healthcare marketing while working with diverse teams.
- Qualifications: 10+ years in marketing with strong analytical and project management skills.
- Other info: Opportunity to thrive in a fast-paced global environment with excellent career growth.
The predicted salary is between 48000 - 72000 ÂŁ per year.
This position is ideal for experienced marketing professionals passionate about customer lifecycle growth, digital engagement, and driving measurable impact across global markets. As Associate Director, Global GP Channel Marketing (Customer Nurturing), you will lead the development and execution of a comprehensive professional customer nurturing strategy across the Align GP customer channel. Your primary focus will include new customer onboarding, inactive customers and churn recovery, growth programs, and loyalty initiatives that elevate customer value, strengthen provider relationships, and support business growth.
Partnering closely with cross‑functional teams, including regional marketing, sales, product management, MarCom, data analytics, and clinical education, you will create scalable global programs tailored to the needs of GP customers. This role reports into the Senior Director, Global GP Channel Strategy & Marketing.
Responsibilities
- Develop and lead a global customer nurturing strategy tailored for GP doctors, covering onboarding, engagement, activation, and retention.
- Build and operationalize an inactive doctor & churn recovery strategy, using data insights to identify churn drivers and create targeted re‑engagement campaigns.
- Harmonize and optimize New Customer Onboarding Programs that accelerates time‑to‑first‑case and supports early success through tailored communication, education, and behavioral nudges.
- Harmonize, optimize and build growth and loyalty programs that increase customer lifetime value and strengthen relationships with GP customers.
- Work with customer insights & analytics teams to define existing customers segmentation, identify behavioral triggers, and create data‑driven customer journeys.
- Partner with regional and local marketing teams to adapt global programs to market‑specific needs and execution.
- Work cross‑functionally to develop messaging, global campaign assets, toolkits, and activation guides.
- Collaborate with Sales Enablement to ensure field teams understand program objectives, messaging, and KPIs.
- Develop KPIs to measure program performance (activation, reactivation, loyalty, case growth, etc.) and optimize based on insights.
- Manage agency partners and budgets to ensure timely, high‑quality program delivery.
- Ensure all content and programs are aligned with brand, regulatory, and legal requirements.
- Foster strong relationships with internal stakeholders and contribute thought leadership to enhance GP channel marketing maturity.
Skills, Knowledge & Expertise
What we’re looking for
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- Experience: 10+ years of experience in marketing, customer lifecycle management, CRM, or channel marketing, preferably in medical devices, healthcare, tech, or other regulated industries.
- Strong analytical and problem-solving abilities.
- Proven experience building and scaling global customer or lifecycle programs.
- Demonstrated success in data driven marketing, segmentation, and journey design.
- Skills: Strong strategic thinking with demonstrated ability to translate insights into executable plans.
- Deep understanding of customer nurturing, lifecycle journeys, retention, and loyalty programs.
- Excellent project management and organizational skills.
- Strong communication and stakeholder management abilities, with a collaborative mindset.
- Ability to thrive in a fast-paced global environment.
- Comfortable navigating matrix organizations with multiple stakeholders.
- Experience with CRM, marketing automation platforms, and analytics tools.
- Strong analytical thinking and ability to interpret and leverage complex datasets.
- Proficiency in creating content briefs, campaign toolkits, and messaging frameworks.
Communication
- Strong presentation, communication and storytelling skills.
- Experience working with dental, medical, or professional B2B audiences.
- Familiarity with digital education, webinar programs, or professional development pathways.
- Ability to manage external agencies and workstreams efficiently.
Teamwork
- Ability to work both independently and collaboratively.
Associate Director, Global GP Channel Marketing - Customer nurturing employer: Align Technology
Contact Detail:
Align Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Global GP Channel Marketing - Customer nurturing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their customer nurturing strategies and think about how your experience aligns with their goals. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific projects where you drove measurable impact, especially in customer lifecycle management. We love seeing how you’ve made a difference!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. Remember, we’re all about building those strong relationships!
We think you need these skills to ace Associate Director, Global GP Channel Marketing - Customer nurturing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer lifecycle management and digital engagement. We want to see how your skills align with our goals at StudySmarter!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven measurable impact in previous roles. We love seeing data-driven results that demonstrate your success in marketing!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for customer nurturing and marketing!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people at StudySmarter!
How to prepare for a job interview at Align Technology
✨Know Your Customer Nurturing Strategies
Make sure you understand the ins and outs of customer nurturing strategies, especially in the context of GP doctors. Be ready to discuss how you would develop onboarding programs and tackle churn recovery using data insights.
✨Showcase Your Analytical Skills
Prepare examples that highlight your analytical and problem-solving abilities. Discuss how you've used data to drive marketing decisions and improve customer engagement in previous roles.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share experiences where you successfully collaborated with sales, product management, or analytics teams to achieve marketing goals.
✨Communicate Effectively
Strong communication skills are key for this position. Practice articulating your ideas clearly and confidently, and think about how you can tell a compelling story about your past successes in marketing.
