At a Glance
- Tasks: Drive marketing initiatives for Dental Service Organizations and enhance partnerships across EMEA.
- Company: Join Align Technology, a leader in clear aligner therapy and digital dentistry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on bold thinking and continuous innovation.
- Why this job: Shape the future of dental partnerships and make a real impact in oral health innovation.
- Qualifications: 6-10 years in B2B or healthcare marketing, strong strategic and analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign, and pioneers in digital dentistry through iTero and exocad, we are redefining the future of oral health. Our commitment to clinical excellence, cutting-edge 3D printing technology, and global reach positions us at the forefront of the dental industry.
We are seeking a strategic and results-driven DSO Sr Marketing Manager, EMEA to execute regional marketing initiatives that drive growth, engagement, and partnership excellence across Dental Service Organizations (DSOs) and Group Practices. This role is pivotal in supporting the adoption of the Align Digital Platform, accelerating Invisalign and iTero growth, and strengthening long-term strategic partnerships with large-scale dental organizations.
Role expectations- Channel Development and Growth
- Execute the EMEA marketing strategy for DSOs and Special Markets, ensuring alignment with global and regional business priorities.
- Translate strategic pillars—adoption, digitalization, and scale—into actionable, customer-centric marketing programs that drive measurable business impact.
- Partner with EMEA Channel Marketing to integrate DSOs and Special Markets into Align's GP, Ortho, and Consumer growth journeys.
- Identify and capitalize on market trends, data insights, and competitive dynamics to refine go-to-market strategies and prioritize high-impact opportunities.
- Track performance, measure outcomes, and continuously optimize programs for efficiency and ROI.
- DSO Partnership & Co-Marketing Excellence
- Support the development and execution of co-marketing frameworks, playbooks, and engagement models to strengthen collaboration with key DSO partners.
- Co-create education, activation, and communication programs that support doctor onboarding, digital workflow adoption, and enhanced patient engagement within DSOs.
- Develop scalable marketing toolkits, templates, and content programs that empower DSO partners to drive consistent and effective local execution.
- Collaborate with Marketing Operations and Commercial Excellence to deliver integrated engagement solutions—including events, CRM campaigns, automated customer journeys, and data-driven performance dashboards.
- Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices.
- Key Interfaces and Collaboration
- Work closely with the Commercial DSO & Special Markets Team (EMEA and Clusters) to ensure strategic alignment and consistent market execution.
- Collaborate with EMEA Channel Marketing to integrate DSO priorities into channel programs and messaging.
- Partner with Marketing Operations / Marketing Services to develop scalable and efficient execution models.
- Engage with Commercial Excellence & Insights Teams to drive measurement, learning, and continuous improvement.
- Align with Global and Regional Marketing Teams to ensure strategic priorities, content, and digital engagement initiatives are consistent and impactful.
We're looking for a commercially minded marketing professional who thrives in a fast-paced, innovation-driven environment. You are passionate about building strategic partnerships and delivering measurable results in complex, multi-channel settings.
- 6-10 years of directly related experience.
- Experience in B2B or healthcare marketing, preferably within dental, MedTech, or pharma in multi-channel commercial environments.
- Strong strategic and analytical skills, with the ability to translate business priorities into impactful marketing programs.
- Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives.
- Understanding of data-driven/insights marketing and a value-driven approach.
- Excellent communication, stakeholder management, and influencing skills, able to operate effectively in a matrix organization.
- Highly collaborative mindset, with a balance of strategic vision and operational execution.
- Bachelor's degree required; Master's degree or MBA preferred.
At Align, we value bold thinking, collaboration, and continuous innovation. You'll thrive in this role if you:
- Demonstrate strategic agility and execution excellence.
- Maintain a customer-centric mindset with a focus on delivering premium partner and patient experiences.
- Influence without authority and lead cross-functional teams.
- Exhibit high integrity and adaptability in a fast-paced, growth-oriented environment.
This role will be instrumental in shaping the future of DSO partnerships across EMEA, ensuring marketing excellence that delivers both business growth and partnership value. The successful candidate will help elevate the DSO channel as a critical growth engine for Align, driving adoption of the Align Digital Platform and embedding a scalable, insight-led approach to partner engagement.
DSO Partnership Senior Marketing Manager, EMEA in West Bromwich employer: Align Technology, Inc.
At Align Technology, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages bold thinking. Located in the vibrant EMEA region, we offer a dynamic workplace where you can make a meaningful impact in transforming smiles and lives while working alongside passionate professionals in the dental industry.
StudySmarter Expert Advice🤫
We think this is how you could land DSO Partnership Senior Marketing Manager, EMEA in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show up prepared for interviews. Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Confidence is key!
✨Tip Number 3
Follow up after interviews. A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. It’s a small gesture that can make a big difference.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace DSO Partnership Senior Marketing Manager, EMEA in West Bromwich
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the DSO Partnership Senior Marketing Manager role. Highlight your relevant experience in B2B or healthcare marketing, and show how your skills align with the job description.
Showcase Your Achievements:Don’t just list your responsibilities; focus on what you’ve achieved in previous roles. Use metrics and examples to demonstrate your impact, especially in partnership marketing and customer engagement.
Be Authentic:Let your personality shine through in your application. We want to see your passion for marketing and how you can contribute to our innovative culture at Align Technology.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people and you’ll be one step closer to joining our team!
How to prepare for a job interview at Align Technology, Inc.
✨Know Your Stuff
Before the interview, dive deep into Align Technology's mission and values. Understand their products like Invisalign and iTero, and be ready to discuss how your experience aligns with their goals in transforming smiles and changing lives.
✨Showcase Your Strategic Mindset
Prepare examples of how you've executed successful marketing strategies in the past, especially in B2B or healthcare settings. Be ready to discuss how you can translate Align's strategic pillars into actionable marketing programmes that drive measurable business impact.
✨Be Data-Driven
Since this role involves a lot of data insights, come prepared with examples of how you've used data to refine marketing strategies. Highlight any experience you have with tracking performance and optimising programmes for efficiency and ROI.
✨Collaboration is Key
This position requires working closely with various teams. Share experiences where you've successfully collaborated across departments or with external partners. Emphasise your ability to influence without authority and lead cross-functional teams effectively.
