At a Glance
- Tasks: Drive media activation and optimise performance for Invisalign campaigns across EMEA.
- Company: Join a leading brand in the dental industry with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with a chance to collaborate across diverse teams.
- Why this job: Make an impact by shaping consumer demand through creative media strategies.
- Qualifications: 7+ years in marketing with expertise in digital and influencer strategies.
The predicted salary is between 60000 - 80000 € per year.
This role focuses on driving best-in-class media activation, performance optimization, influencer program management, and social media strategy and execution to grow consumer demand for Invisalign clear aligners across EMEA. You will work closely with regional and local market teams to support the rollout and optimization of consumer campaigns, ensure assets are effectively localized, and help maximize conversion throughout the consumer journey. You will collaborate with our agency partners across media, creative, and influencer channels to ensure high quality execution, continuous performance improvement, and consistent brand expression in market.
Role expectations
- Social Media & Influencer Marketing: Support the development and execution of the regional social media strategy, ensuring high quality content localization and strong platform execution. Oversee daily operations of Influencer programs across priority markets- including briefing, approvals, performance tracking and optimization. Collaborate with markets and agencies to develop regional social media content calendars and ensure social content aligns with brand guidelines, campaign messaging, and consumer needs.
- Media & Performance Marketing: Support the planning, activation and optimization of paid media campaigns across EMEA, with a strong focus on digital, social and search performance. Partner with media agencies to monitor performance, diagnose issues, and recommend optimisations to improve ROI. Track and report on campaign results, insights, competitive trends and consumer behaviour to guide future execution.
- Campaign Activation & Localization: Coordinate with local market teams to adapt and deploy consumer campaigns, ensuring smooth asset delivery and efficient market rollout. Maintain campaign toolkits and ensure consistent adoption across markets.
- Insights, Reporting & Cross Functional Support: Use analytics and insights to refine campaign and channel performance. Provide clear reporting on KPIs, performance trends and consumer insights to support regional planning. Work closely with legal, sales, and other cross functional teams to enable smooth execution and brand safe activation.
What we're looking for:
- Bachelor’s degree in Marketing, Communications, Business, or a related field, with 7+ years of relevant experience in consumer, digital, media, or social/influencer marketing.
- Proven experience owning and executing integrated consumer marketing initiatives across the full funnel, from strategy to hands‑on execution and optimization.
- Strong expertise in digital and paid media activation, with deep knowledge of key social platforms (Meta, TikTok, YouTube, Snapchat) and performance optimization.
- End‑to‑end experience managing influencer programs and agencies, with full ownership of execution, measurement, and results.
- Highly analytical and data‑driven, able to translate performance insights into clear, actionable recommendations.
- Strong project and stakeholder management skills, capable of influencing across functions, markets, and seniority levels.
- Clear, confident communicator with strong presentation and storytelling skills.
- Highly organised, proactive, and comfortable operating with autonomy and ambiguity in a fast‑paced, matrix environment.
- Fluent in English; additional European languages (French, German, Spanish) a strong plus.
Sr. Media Strategist employer: Align Technology, Inc.
As a leading employer in the EMEA region, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work with top-tier agency partners, ensuring that our team members are at the forefront of media strategy and consumer marketing innovation. Join us in the United Kingdom, where you will not only contribute to impactful campaigns but also thrive in an environment that values your insights and expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Media Strategist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their campaigns, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some killer questions to ask them too.
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them along to the interview. Demonstrating your hands-on experience with media activation and performance optimisation can really set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Sr. Media Strategist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sr. Media Strategist. Highlight your experience in media activation and performance optimisation, and don’t forget to mention any influencer marketing successes you've had!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer marketing and how your skills align with our needs. Be specific about your achievements in social media strategy and campaign execution.
Showcase Your Analytical Skills:Since we love data-driven decision-making, make sure to include examples of how you've used analytics to improve campaign performance. We want to see how you turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Align Technology, Inc.
✨Know Your Media Landscape
Before the interview, dive deep into the latest trends in digital and social media. Familiarise yourself with platforms like Meta, TikTok, and YouTube, and be ready to discuss how you would optimise campaigns on these channels. Showing that you’re up-to-date will impress your interviewers.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Bring along metrics or reports from past campaigns that highlight your ability to analyse performance and make actionable recommendations. This will demonstrate your analytical mindset and data-driven approach.
✨Be Ready to Talk Influencer Strategies
Since influencer marketing is a key part of this role, think about successful influencer campaigns you've managed. Be prepared to discuss how you briefed influencers, tracked performance, and optimised results. This will show your hands-on experience and understanding of the influencer landscape.
✨Demonstrate Strong Project Management Skills
Think of examples where you successfully managed multiple projects or stakeholders. Highlight your organisational skills and how you navigated challenges in a fast-paced environment. This will reassure them that you can handle the demands of the role effectively.
