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- Tasks: Lead global customer nurturing strategies and drive engagement for GP doctors.
- Company: Dynamic healthcare marketing team focused on customer lifecycle growth.
- Benefits: Full-time role with opportunities for professional development and impactful work.
- Why this job: Make a real difference in customer relationships and business growth in healthcare.
- Qualifications: 10+ years in marketing, strong analytical skills, and experience in customer lifecycle management.
- Other info: Collaborative environment with a focus on innovation and strategic thinking.
The predicted salary is between 48000 - 72000 £ per year.
This position is ideal for experienced marketing professionals passionate about customer lifecycle growth, digital engagement, and driving measurable impact across global markets. As Associate Director, Global GP Channel Marketing (Customer Nurturing), you will lead the development and execution of a comprehensive professional customer nurturing strategy across the Align GP customer channel.
Your primary focus will include new customer onboarding, inactive customers and churn recovery, growth programs, and loyalty initiatives that elevate customer value, strengthen provider relationships, and support business growth. Partnering closely with cross‐functional teams, including regional marketing, sales, product management, MarCom, data analytics, and clinical education, you will create scalable global programs tailored to the needs of GP customers.
This role reports into the Senior Director, Global GP Channel Strategy & Marketing.
Key Responsibilities- Develop and lead a global customer nurturing strategy tailored for GP doctors, covering onboarding, engagement, activation, and retention.
- Build and operationalize an inactive doctor & churn recovery strategy, using data insights to identify churn drivers and create targeted re‐engagement campaigns.
- Harmonize and optimize New Customer Onboarding Programs that accelerate time‐to‐first‐case and support early success through tailored communication, education, and behavioral nudges.
- Harmonize, optimize and build growth and loyalty programs that increase customer lifetime value and strengthen relationships with GP customers.
- Work with customer insights & analytics teams to define existing customer segmentation, identify behavioral triggers, and create data‐driven customer journeys.
- Partner with regional and local marketing teams to adapt global programs to market‐specific needs and execution.
- Work cross-functionally to develop messaging, global campaign assets, toolkits, and activation guides.
- Collaborate with Sales Enablement to ensure field teams understand program objectives, messaging, and KPIs.
- Develop KPIs to measure program performance (activation, reactivation, loyalty, case growth, etc.) and optimize based on insights.
- Manage agency partners and budgets to ensure timely, high‐quality program delivery.
- Ensure all content and programs are aligned with brand, regulatory, and legal requirements.
- Foster strong relationships with internal stakeholders and contribute thought leadership to enhance GP channel marketing maturity.
- Education: Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
- Experience: 10+ years of experience in marketing, customer lifecycle management, CRM, or channel marketing, preferably in medical devices, healthcare, tech, or other regulated industries.
- Strong analytical and problem‐solving abilities.
- Proven experience building and scaling global customer or lifecycle programs.
- Demonstrated success in data driven marketing, segmentation, and journey design.
- Skills: Strong strategic thinking with demonstrated ability to translate insights into executable plans.
- Deep understanding of customer nurturing, lifecycle journeys, retention, and loyalty programs.
- Excellent project management and organizational skills.
- Strong communication and stakeholder management abilities, with a collaborative mindset.
- Ability to thrive in a fast‐paced global environment.
- Comfortable navigating matrix organizations with multiple stakeholders.
- Experience with CRM, marketing automation platforms, and analytics tools.
- Strong analytical thinking and ability to interpret and leverage complex datasets.
- Proficiency in creating content briefs, campaign toolkits, and messaging frameworks.
- Communication: Strong presentation, communication and storytelling skills.
- Experience working with dental, medical, or professional B2B audiences.
- Familiarity with digital education, webinar programs, or professional development pathways.
- Ability to manage external agencies and workstreams efficiently.
- Teamwork: Ability to work both independently and collaboratively.
Associate Director, Global GP Channel Marketing - Customer nurturing in London employer: Align Technology, Inc.
Contact Detail:
Align Technology, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Global GP Channel Marketing - Customer nurturing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in customer nurturing and lifecycle management. Show them you’re the perfect fit for their team!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re the right choice for the Associate Director role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Associate Director, Global GP Channel Marketing - Customer nurturing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer lifecycle management and digital engagement. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision making, be sure to include examples of how you've used analytics to drive marketing strategies. We love seeing candidates who can turn insights into actionable plans!
Highlight Collaboration Experience: This position requires working closely with various teams, so share instances where you’ve successfully collaborated across departments. We value teamwork and want to know how you’ve built strong relationships in the past.
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Align Technology, Inc.
✨Know Your Customer Nurturing Strategies
Make sure you brush up on customer nurturing strategies, especially those tailored for GP doctors. Be ready to discuss how you would develop and execute a comprehensive strategy that covers onboarding, engagement, and retention.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Think of examples where you've used data insights to identify churn drivers or create targeted re-engagement campaigns. This will show that you can translate data into actionable marketing strategies.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, be prepared to share experiences where you've successfully collaborated with different departments. Highlight your communication skills and how you’ve harmonised efforts to achieve common goals.
✨Understand the Market Landscape
Familiarise yourself with the medical devices and healthcare marketing landscape. Be ready to discuss how you would adapt global programmes to meet market-specific needs, showcasing your understanding of regional differences and customer behaviours.
