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- Tasks: Lead global customer nurturing strategies for GP doctors, focusing on onboarding and retention.
- Company: Join a leading healthcare marketing team making a real impact.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Shape customer experiences and drive growth in a fast-paced global setting.
- Qualifications: 10+ years in marketing with strong analytical and project management skills.
- Other info: Collaborative culture with opportunities to innovate and grow.
The predicted salary is between 48000 - 72000 £ per year.
This position is ideal for experienced marketing professionals passionate about customer lifecycle growth, digital engagement, and driving measurable impact across global markets. As Associate Director, Global GP Channel Marketing (Customer Nurturing), you will lead the development and execution of a comprehensive professional customer nurturing strategy across the Align GP customer channel. Your primary focus will include new customer onboarding, inactive customers and churn recovery, growth programs, and loyalty initiatives that elevate customer value, strengthen provider relationships, and support business growth.
Partnering closely with cross‑functional teams, including regional marketing, sales, product management, MarCom, data analytics, and clinical education, you will create scalable global programs tailored to the needs of GP customers. This role reports into the Senior Director, Global GP Channel Strategy & Marketing.
Key Responsibilities- Develop and lead a global customer nurturing strategy tailored for GP doctors, covering onboarding, engagement, activation, and retention.
- Build and operationalize an inactive doctor & churn recovery strategy, using data insights to identify churn drivers and create targeted re‑engagement campaigns.
- Harmonize and optimize New Customer Onboarding Programs that accelerate time‑to‑first‑case and support early success through tailored communication, education, and behavioral nudges.
- Harmonize, optimize and build growth and loyalty programs that increase customer lifetime value and strengthen relationships with GP customers.
- Work with customer insights & analytics teams to define existing customer segmentation, identify behavioral triggers, and create data‑driven customer journeys.
- Partner with regional and local marketing teams to adapt global programs to market‑specific needs and execution.
- Work cross-functionally to develop messaging, global campaign assets, toolkits, and activation guides.
- Collaborate with Sales Enablement to ensure field teams understand program objectives, messaging, and KPIs.
- Develop KPIs to measure program performance (activation, reactivation, loyalty, case growth, etc.) and optimize based on insights.
- Manage agency partners and budgets to ensure timely, high‑quality program delivery.
- Ensure all content and programs are aligned with brand, regulatory, and legal requirements.
- Foster strong relationships with internal stakeholders and contribute thought leadership to enhance GP channel marketing maturity.
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- Experience: 10+ years of experience in marketing, customer lifecycle management, CRM, or channel marketing, preferably in medical devices, healthcare, tech, or other regulated industries.
- Strong analytical and problem‑solving abilities.
- Proven experience building and scaling global customer or lifecycle programs.
- Demonstrated success in data driven marketing, segmentation, and journey design.
- Strong strategic thinking with demonstrated ability to translate insights into executable plans.
- Deep understanding of customer nurturing, lifecycle journeys, retention, and loyalty programs.
- Excellent project management and organizational skills.
- Strong communication and stakeholder management abilities, with a collaborative mindset.
- Ability to thrive in a fast‑paced global environment.
- Comfortable navigating matrix organizations with multiple stakeholders.
- Experience with CRM, marketing automation platforms, and analytics tools.
- Strong analytical thinking and ability to interpret and leverage complex datasets.
- Proficiency in creating content briefs, campaign toolkits, and messaging frameworks.
- Strong presentation, communication and storytelling skills.
- Experience working with dental, medical, or professional B2B audiences.
- Familiarity with digital education, webinar programs, or professional development pathways.
- Ability to manage external agencies and workstreams efficiently.
- Ability to work both independently and collaboratively.
Associate Director, Global GP Channel Marketing - Customer nurturing employer: Align Technology, Inc.
Contact Detail:
Align Technology, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Global GP Channel Marketing - Customer nurturing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in customer lifecycle management and marketing strategies. Show them you’re the perfect fit for their team!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re the ideal candidate for the Associate Director role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out, and applying directly can sometimes give you an edge. Let’s get you on the path to success in global GP channel marketing!
We think you need these skills to ace Associate Director, Global GP Channel Marketing - Customer nurturing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in customer lifecycle management and how it aligns with our goals at StudySmarter. We want to see how you can drive measurable impact!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to mention your analytical abilities. Share examples of how you've used data insights to create successful marketing strategies. We love numbers that tell a story!
Emphasise Collaboration: This position requires working closely with various teams, so highlight your teamwork skills. Talk about past experiences where you partnered with cross-functional teams to achieve a common goal. We value collaboration at StudySmarter!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Align Technology, Inc.
✨Know Your Customer Nurturing Strategies
Make sure you’re well-versed in customer nurturing strategies, especially those tailored for GP doctors. Be ready to discuss how you would approach onboarding, engagement, and retention, and have examples from your past experience that demonstrate your success in these areas.
✨Showcase Your Analytical Skills
Since this role requires strong analytical abilities, prepare to talk about how you've used data insights to drive marketing decisions. Bring specific examples of how you've identified churn drivers or created targeted re-engagement campaigns based on data.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Be prepared to share experiences where you successfully collaborated with sales, product management, or analytics teams. Highlight how you adapted global strategies to meet local market needs.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to customer nurturing and loyalty programs. Be ready to discuss how you’ve developed and measured KPIs in previous roles, and how you would apply that knowledge to optimise program performance in this new position.
