Commercial Sales Manager

Commercial Sales Manager

Peterborough Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a dynamic sales team to drive revenue through sponsorships and partnerships.
  • Company: Join a renowned sports club with a strong reputation in the industry.
  • Benefits: Enjoy an attractive package and opportunities for professional growth.
  • Why this job: Be part of a vibrant culture that values innovation and teamwork.
  • Qualifications: Proven sales experience and leadership skills are essential.
  • Other info: Immediate start available for the right candidate.

The predicted salary is between 36000 - 60000 £ per year.

ALH Recruitment are looking to recruit a Sales Manager with immediate effect for our leading client who are a household name within the sports industry.

Role Purpose

To support the club’s commercial sales and operations strategy through maximising existing revenue streams and identifying new commercial opportunities, including but not limited to; sponsorship, partnerships, match day hospitality and events. The individual must seek to maintain existing commercial relationships and have the ability to forge new relationships with local, national and international organisations. The ability to manage a small sales force team and generate new leads within planned and targeted business and geographical areas shall be fundamental to the role.

Measures of Success

  • Budget - a clear understanding and ability to manage the department’s budget.
  • Sales - ability to sell, close deals, meet targets and drive further revenue.
  • Commercial product knowledge - understanding of the business and all commercial assets and packages.
  • Customer engagement - maintaining good rapport with customers, post deal customer service, long-term business.
  • Management - a well-managed, high performing team that have clear objectives and deliver the required results.
  • Positive feedback - feedback received from The Board, managers, colleagues and customers.

Duties: Commercial Sales/Operations

  • The sale of the club’s core sponsorship and partnership packages including, stand sponsorship, kit sponsorships, hospitality, advertising and events. Conducting on-site and off-site meetings, creating presentations and closing business.
  • To effectively lead, manage and support the commercial sales team.
  • Coordinate the operational requirements of the commercial sales team.
  • Coordinate and run a successful quarterly business networking club.
  • Refine and deliver an effective sales strategy, targeting key sectors and organisations.
  • Set effective sales targets across outbound sales calls, emails, LinkedIn outreach.
  • Build local business knowledge and generate a personal network of B2B contacts.
  • Maintain and develop relationships with existing partners in person, via telephone calls, emails, and all other forms of communication.
  • Understand all aspects of the commercial business and be a team player in commercial budget and contract delivery.
  • Support with the development and delivery of a tiered partnership programme for businesses to engage with the Club.

If you are a proven Sales Executive with a desire to achieve and make that next step, or a proven Sales Leader who can hit the ground running, please apply below.

Commercial Sales Manager employer: ALH Recruitment

As a leading name in the sports industry, our company offers an exceptional work environment in Peterborough, where innovation and teamwork thrive. We prioritise employee growth through comprehensive training programmes and a supportive culture that encourages collaboration and success. With an attractive benefits package and opportunities to engage with local and international partners, we empower our Sales Managers to drive meaningful commercial relationships and achieve their career aspirations.
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Contact Detail:

ALH Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Commercial Sales Manager

✨Tip Number 1

Network actively within the sports industry. Attend local events, trade shows, and networking functions to meet potential clients and partners. Building relationships in person can significantly enhance your chances of landing this role.

✨Tip Number 2

Familiarise yourself with the club's existing commercial partnerships and sponsorships. Understanding their current offerings will help you identify gaps and opportunities for new revenue streams, which is crucial for the role.

✨Tip Number 3

Demonstrate your sales leadership skills by sharing examples of how you've successfully managed a sales team in the past. Highlight your ability to set targets, motivate team members, and achieve results to show you're ready for this managerial position.

✨Tip Number 4

Research the latest trends in sports marketing and sponsorship. Being knowledgeable about current market dynamics will not only impress during interviews but also help you develop effective strategies for the club's commercial sales.

We think you need these skills to ace Commercial Sales Manager

Sales Strategy Development
Budget Management
Customer Relationship Management
Team Leadership
Negotiation Skills
Networking Skills
Presentation Skills
Target Achievement
Commercial Acumen
Event Coordination
Communication Skills
Market Research
Problem-Solving Skills
Adaptability

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly within the sports industry. Emphasise your ability to manage a team and drive revenue, as these are key aspects of the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the sports industry and detail how your skills align with the job requirements. Mention specific achievements in sales and relationship management that demonstrate your capability.

Showcase Your Commercial Acumen: Provide examples of how you've successfully identified new commercial opportunities or maximised existing revenue streams in previous roles. This will show your understanding of the commercial landscape.

Highlight Team Management Experience: Since the role involves managing a small sales force, include details about your leadership style and any successful team projects you've led. This will help illustrate your ability to motivate and achieve results through others.

How to prepare for a job interview at ALH Recruitment

✨Know Your Numbers

As a Sales Manager, you'll need to demonstrate a strong understanding of sales metrics and budget management. Be prepared to discuss your previous experiences with meeting sales targets and managing budgets effectively.

✨Showcase Your Relationship-Building Skills

This role requires forging new relationships and maintaining existing ones. Prepare examples of how you've successfully built and nurtured client relationships in the past, especially in a B2B context.

✨Demonstrate Leadership Experience

Since you'll be managing a small sales team, highlight your leadership skills. Share specific instances where you've led a team to success, focusing on how you motivated them and achieved results together.

✨Understand the Commercial Landscape

Familiarise yourself with the sports industry and the specific commercial opportunities available. Research the club's current sponsorships and partnerships, and be ready to discuss how you can contribute to their growth.

Commercial Sales Manager
ALH Recruitment
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  • Commercial Sales Manager

    Peterborough
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-03-24

  • A

    ALH Recruitment

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