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- Tasks: Lead exciting marketing campaigns for major events and engage with audiences.
- Company: Join a leading company in the events industry based in Bourne.
- Benefits: Attractive salary package, dynamic work environment, and opportunities for growth.
- Why this job: Make an impact in the events world while honing your digital marketing skills.
- Qualifications: 2+ years in digital marketing, especially with paid media and email campaigns.
- Other info: Be part of live events and collaborate with creative teams.
The predicted salary is between 36000 - 60000 £ per year.
ALH Recruitment are looking to recruit an Events Marketing Campaign Manager with immediate effect for our client who continue to dominate their market nationally, based out of their HQ in Bourne, Lincolnshire.
The role:
Our client is seeking an experienced digital marketing professional with at least two years’ experience managing performance-led marketing campaigns. This role is ideal for someone currently operating at senior executive level who is confident running paid media and email marketing campaigns at scale. Reporting to the Head of Marketing, you will play a key role in delivering customer acquisition and retention campaigns for our portfolio of market-leading events. The role has a strong focus on paid digital marketing and data-led campaign management, with responsibility for managing Meta advertising, Google Ads campaigns across Search, Display and Video, and large-scale email marketing activity including segmentation and automation.
Alongside the core digital marketing activity, you will also contribute to wider campaign planning, content creation and brand marketing initiatives. As part of the Shows team, the role also involves supporting live events throughout the year, helping deliver on-the-ground marketing activity and content from within our shows and festivals.
Core responsibilities (Paid Media & Email Marketing)
- Plan, manage and optimise Meta advertising campaigns across multiple objectives including traffic, conversions, re-targeting and lead generation
- Manage Google Ads campaigns across Search, Display and YouTube/video, ensuring campaigns are optimised for ticket sales and audience growth
- Own and manage our large email marketing database, including campaign scheduling, audience segmentation and automated marketing workflows
- Analyse performance across paid media and email campaigns, continually optimising for conversions, ROI and audience growth
Core experience required
- Proven hands-on experience managing Meta advertising campaigns at scale across multiple objectives
- Strong experience managing Google Ads campaigns across Search, Display and Video
- Demonstrable experience managing large email marketing databases, including segmentation strategies, campaign scheduling and automation
Additional responsibilities & skills
- Plan and deliver wider multi-channel marketing campaigns to support event ticket sales and brand growth
- Collaborate with internal teams to maximise campaign exposure and maintain brand consistency
- Create supporting marketing content including written copy, social posts and visual content where required
- Support the marketing team with live content creation during events
- Provide on-site support at events as part of the wider show team
Desirable experience
- Experience working in events, exhibitions or festivals
- Ability to create marketing content including photography or video
- Experience working with influencers, partners or guest speakers
- Ability to work effectively in a fast-paced live event environment
If you feel you have the skills and experience to step into this exciting Events Marketing Campaign Manager position, please apply below.
Events Marketing Campaign Manager in Bourne employer: ALH Recruitment
Contact Detail:
ALH Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Campaign Manager in Bourne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events marketing scene. Attend industry meetups, webinars, or even local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, especially those involving Meta ads and Google Ads. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the hiring manager on LinkedIn. A friendly message expressing your enthusiasm can make a lasting impression and show you're genuinely interested.
✨Tip Number 4
Keep it fresh! Stay updated on the latest trends in digital marketing and events. Follow relevant blogs, podcasts, and social media accounts. This knowledge will not only help you in interviews but also show that you're passionate about the industry.
We think you need these skills to ace Events Marketing Campaign Manager in Bourne
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with Meta advertising and Google Ads. We want to see how you've managed campaigns at scale, so don’t hold back on the details!
Be Data-Driven: Since this role is all about performance-led marketing, include specific examples of how you've used data to optimise campaigns. We love numbers, so share your successes in terms of conversions and ROI!
Tailor Your Application: Take a moment to customise your application for this role. Mention your experience with email marketing databases and how you’ve segmented audiences. We appreciate when candidates take the time to connect their skills to our needs.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands quickly. We can’t wait to hear from you!
How to prepare for a job interview at ALH Recruitment
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the types of campaigns you’ve managed. Be ready to discuss specific examples of your Meta advertising and Google Ads successes, including metrics that showcase your impact on ticket sales and audience growth.
✨Showcase Your Data Skills
Since this role has a strong focus on data-led campaign management, prepare to talk about how you've used analytics to optimise campaigns. Bring examples of how you’ve analysed performance across paid media and email marketing, and be ready to discuss your approach to improving ROI.
✨Demonstrate Your Content Creation Abilities
The job involves creating marketing content, so think about examples where you’ve crafted compelling copy or visual content. Be prepared to share your process for developing engaging content that resonates with audiences, especially in the context of live events.
✨Be Ready for Live Event Scenarios
Since you'll be supporting live events, think about your past experiences in fast-paced environments. Prepare to discuss how you handle on-the-ground marketing activities and any challenges you've faced during events, along with how you overcame them.