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- Tasks: Create impactful marketing programs to drive lead generation across EMEA's Mid-Market segment.
- Company: Join Zoom, a leader in innovative communication solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with dynamic teams.
- Qualifications: 5+ years in B2B marketing, strong analytical skills, and a passion for digital marketing.
- Other info: Exciting opportunity to work across borders and develop your career in a global company.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Marketing Manager is part of Zoom's EMEA Field Marketing team. You will be responsible for creating impactful marketing programs to drive lead generation across key markets in EMEA. The role is focused on the Mid-Market segment (companies with 51 - 500 employees), known for fast-moving sales cycles. We're looking for a data-driven and digital-savvy marketer who enjoys leveraging data analytics to design, optimize, and scale field campaigns that drive conversion at every stage of the marketing funnel to maximize Zoom's growth.
In this role you will expand existing global marketing programs, as well as define and orchestrate new programs designed to generate pipeline for the Mid-Market segment. You will liaise with Mid-Market Sales Leaders to determine strategy and prioritization, and partner with the EMEA Field Marketing and Channel Marketing teams to find synergies and create greater impact together.
Responsibilities- Build demand generation strategy, design and execute marketing programs that drive pipeline for Mid-Market segment across EMEA.
- Work collaboratively with Regional Sales Leaders to define marketing strategy and prioritization, and define and action marketing plans delivering growth for Zoom's Mid-Market business.
- Data analytics to design, optimize, and scale field campaigns that maximize Zoom's business growth.
- Ongoing measurement of pipeline actuals, campaign conversion and ROI metrics.
- Manage Zoom’s field marketing presence and events in EMEA and defined focus regions, ranging from dedicated industry moments, digital campaigns to Zoom-led virtual event executions.
- Work with colleagues from EMEA Field Marketing and Channel Marketing team to find synergies, partner and/or co-create marketing campaigns that drive scale and impact.
- Develop and regionalize relevant global marketing content for campaigns, in partnership with wider Marketing team, such as videos, white papers and customer success stories.
- Look for ways to scale your efforts and define processes and systems to expand your reach and impact across EMEA.
- 5+ years B2B marketing experience. Preferably in software, CCaaS/UCaaS industry.
- Fluent in English, second language is a plus.
- Experience in integrated marketing, demand generation and event management.
- Data-driven and digital savvy marketer, with strong analytical skills, and focus on pipeline conversion and ROI.
- Budget development and management skills.
- Strong communication skills across different levels of Zoom organization, via presentations, written and spoken channels.
- Exceptional project management skills, high sense of responsibility, using regional lens to successfully manage complex projects across borders.
- Strong collaborative skills developing and working with high-performing teams who understand business and audience needs.
- Proven ability to contribute to cross-functional and remote international teams.
- Self-motivated, creative and resourceful, ability to navigate ambiguity in a fast-paced environment.
- The ability to travel across EMEA if needed, including to event sites for multiple days.
- Bachelor’s degree required.
Regional Marketing Manager Mid Market EMEA employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Mid Market EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing projects and successes. This is a great way to demonstrate your data-driven approach and digital savvy, which are key for roles like the Regional Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their growth, especially in the Mid-Market segment. Tailor your answers to show you understand their needs and how you can help drive pipeline.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Zoom and making an impact in the EMEA market.
We think you need these skills to ace Regional Marketing Manager Mid Market EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Manager. Highlight your B2B marketing experience, especially in software or related industries, and showcase any data-driven campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Mid-Market segment and how your skills align with our goals at Zoom. Be sure to mention your experience with demand generation and analytics.
Showcase Your Collaborative Spirit: We love teamwork! In your application, share examples of how you've worked with sales leaders or cross-functional teams to drive marketing strategies. This will show us you can thrive in our collaborative environment.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Algomarketing
✨Know Your Numbers
As a Regional Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to demand generation and pipeline conversion. Be ready to discuss how you've used analytics in past roles to optimise campaigns and drive growth.
✨Collaborate Like a Pro
This role requires strong collaboration with sales leaders and marketing teams. Prepare examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to align marketing strategies with sales goals.
✨Showcase Your Creativity
Zoom is looking for someone who can think outside the box. Bring examples of innovative marketing campaigns you've executed, especially those that drove significant results. Be prepared to discuss your creative process and how you measure success.
✨Be Ready to Discuss Challenges
In a fast-paced environment, challenges are inevitable. Think of a few tough situations you've faced in previous roles and how you navigated them. This will show your problem-solving skills and ability to thrive under pressure.
