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For Companies At a Glance
- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Fully remote role with flexible hours and valuable experience.
- Other info: Great opportunity for career growth in a fast-paced environment.
- Why this job: Be at the forefront of digital marketing and enhance your project management skills.
- Qualifications: Marketo Certification and experience in email marketing required.
The predicted salary is between 30000 - 40000 £ per year.
Department: Demand Generation
Location: EMEA - Flexible Locations
ABOUT THE CLIENT
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
ABOUT THE ROLE
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices. Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations. Time allocation: Up to 60 hours a month.
RESPONSIBILITIES
- Act as the main point of contact for stakeholder briefs and campaign coordination
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo
- Coordinate production workflows and track progress across tools and timelines
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness
- Validate Gather-Marketo integrations and campaign setup before launch
- Build and manage audience segmentation and campaign scheduling in Marketo
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements
- Support reporting and production tracking
- Identify opportunities to improve processes and enhance campaign execution
Requirements
- Valid Marketo Certification (required and must not have expired)
- Proven experience working with marketing automation platforms, preferably Marketo
- Experience managing email marketing campaigns and digital event activations
- Experience working with Gather or similar event management platforms
- Strong understanding of campaign QA processes and attention to detail
- Ability to manage multiple projects and stakeholders simultaneously
- Experience working in a client-facing or cross-functional coordination role
- Familiarity with CRM systems, data segmentation, and audience targeting
- Strong communication and organisational skills
Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...]
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing automation space, especially those who have experience with Marketo or Gather. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects. Highlight your experience with email marketing and event activations to demonstrate your hands-on expertise.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of campaign QA processes and data governance. Be ready to discuss how you’ve managed multiple projects and stakeholders in the past—this will show you’re the right fit for coordinating across teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation & Activation Coordinator. Highlight your experience with Marketo and any relevant marketing automation platforms, as well as your project management skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your skills align with our needs. Don’t forget to mention your experience with email campaigns and event activations – we love a good story!
Showcase Your Attention to Detail: Since this role involves quality assurance and campaign execution, make sure to demonstrate your attention to detail in your application. Whether it's through your CV formatting or the way you present your experiences, we appreciate candidates who take pride in their work.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Algomarketing
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and ability to coordinate with various stakeholders, as this will be crucial for the position.
✨Demonstrate Attention to Detail
Since quality assurance is a big part of the job, be prepared to talk about your process for ensuring accuracy in campaign execution. Bring up specific instances where your attention to detail made a difference in a project.
✨Be Ready to Discuss Data Governance
Understand the importance of data compliance, opt-ins, and audience segmentation. Be prepared to explain how you’ve handled these aspects in previous roles, as they are essential for maintaining effective marketing practices.