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- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Flexible working hours, hands-on experience, and professional growth opportunities.
- Other info: Work in a collaborative environment with a focus on innovation and optimisation.
- Why this job: Be at the forefront of digital marketing and make an impact on high-profile campaigns.
- Qualifications: Marketo Certification and experience in marketing automation required.
The predicted salary is between 35000 - 45000 £ per year.
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices. Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations. Time allocation: Up to 60 hours a month.
RESPONSIBILITIES
- Act as the main point of contact for stakeholder briefs and campaign coordination
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo
- Coordinate production workflows and track progress across tools and timelines
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness
- Validate Gather-Marketo integrations and campaign setup before launch
- Build and manage audience segmentation and campaign scheduling in Marketo
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements
- Support reporting and production tracking
- Identify opportunities to improve processes and enhance campaign execution
Requirements
- Valid Marketo Certification (required and must not have expired)
- Proven experience working with marketing automation platforms, preferably Marketo
- Experience managing email marketing campaigns and digital event activations
- Experience working with Gather or similar event management platforms
- Strong understanding of campaign QA processes and attention to detail
- Ability to manage multiple projects and stakeholders simultaneously
- Experience working in a client-facing or cross-functional coordination role
- Familiarity with CRM systems, data segmentation, and audience targeting
- Strong communication and organisational skills
Marketing Automation & Activation Coordinator employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with marketing automation. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This gives potential employers a taste of what you can do, especially with tools like Marketo and Gather.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and project management. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation & Activation Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation & Activation Coordinator. Highlight your experience with Marketo and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how your past experiences make you the perfect fit for our team. Keep it engaging and personal – we love a good story!
Showcase Your Attention to Detail: Since this role involves quality assurance, it's crucial to demonstrate your attention to detail in your application. Double-check for typos and ensure your examples clearly illustrate your ability to manage multiple projects accurately.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining StudySmarter!
How to prepare for a job interview at Algomarketing
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and ability to coordinate with various stakeholders to ensure smooth execution.
✨Demonstrate Attention to Detail
Since quality assurance is a big part of this role, be prepared to talk about your process for ensuring accuracy in campaign execution. Share specific instances where your attention to detail made a difference in a project.
✨Be Ready to Discuss Data Governance
Understand the importance of data compliance, opt-ins, and audience segmentation. Be prepared to explain how you’ve handled these aspects in previous roles and how you would approach them in this position.