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- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Flexible remote work, part-time hours, and valuable experience in digital marketing.
- Other info: Great opportunity for growth in a fast-paced, collaborative environment.
- Why this job: Be at the forefront of digital marketing, making an impact with innovative campaigns.
- Qualifications: Must have a valid Marketo Certification and experience in marketing automation.
The predicted salary is between 30000 - 40000 £ per year.
ABOUT THE CLIENT — The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
ABOUT THE ROLE — The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices. Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations. Time allocation: Up to 60 hours a month.
RESPONSIBILITIES —
- Act as the main point of contact for stakeholder briefs and campaign coordination
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo
- Coordinate production workflows and track progress across tools and timelines
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness
- Validate Gather-Marketo integrations and campaign setup before launch
- Build and manage audience segmentation and campaign scheduling in Marketo
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements
- Support reporting and production tracking
- Identify opportunities to improve processes and enhance campaign execution
Requirements
- Valid Marketo Certification (required and must not have expired)
- Proven experience working with marketing automation platforms, preferably Marketo
- Experience managing email marketing campaigns and digital event activations
- Experience working with Gather or similar event management platforms
- Strong understanding of campaign QA processes and attention to detail
- Ability to manage multiple projects and stakeholders simultaneously
- Experience working in a client-facing or cross-functional coordination role
- Familiarity with CRM systems, data segmentation, and audience targeting
- Strong communication and organisational skills
Must Have - Marketo Certificate (not expired)
Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours a month P/T in London employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours a month P/T in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing automation space, especially those who have experience with Marketo. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects, especially those involving email marketing and livestream events. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Marketo and Gather. Be ready to discuss how you've used these platforms in previous roles and how you can optimise campaigns for better engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours a month P/T in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Automation & Activation Coordinator role. Highlight your experience with Marketo and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Experience: When detailing your past roles, focus on your hands-on experience with email marketing campaigns and event activations. Use specific examples that demonstrate your ability to manage multiple projects and stakeholders, as this is key for us.
Highlight Your Attention to Detail: Since quality assurance is a big part of this role, make sure to mention any processes you’ve implemented to ensure accuracy in your previous work. We love candidates who can spot the little things that make a big difference!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Algomarketing
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and how you ensure timely delivery while maintaining quality.
✨Demonstrate Attention to Detail
Since QA is a big part of this role, be prepared to talk about your process for ensuring accuracy in campaign execution. Share specific instances where your attention to detail made a difference in a project.
✨Engage with Stakeholder Management
Discuss your experience in client-facing roles and how you’ve coordinated with various stakeholders. Be ready to explain how you handle feedback and ensure everyone is aligned on campaign goals.