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- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Fully remote role with flexible hours and valuable experience.
- Other info: Great opportunity for growth in a fast-paced, collaborative environment.
- Why this job: Be at the forefront of digital marketing and make an impact on exciting projects.
- Qualifications: Marketo Certification and experience in marketing automation required.
The predicted salary is between 30000 - 40000 £ per year.
Department: Demand Generation
Location: EMEA - Flexible Locations
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices. Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations.
Time allocation: Up to 60 hours a month
RESPONSIBILITIES
- Act as the main point of contact for stakeholder briefs and campaign coordination
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo
- Coordinate production workflows and track progress across tools and timelines
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness
- Validate Gather-Marketo integrations and campaign setup before launch
- Build and manage audience segmentation and campaign scheduling in Marketo
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements
- Support reporting and production tracking
- Identify opportunities to improve processes and enhance campaign execution
Requirements
- Valid Marketo Certification (required and must not have expired)
- Proven experience working with marketing automation platforms, preferably Marketo
- Experience managing email marketing campaigns and digital event activations
- Experience working with Gather or similar event management platforms
- Strong understanding of campaign QA processes and attention to detail
- Ability to manage multiple projects and stakeholders simultaneously
- Experience working in a client-facing or cross-functional coordination role
- Familiarity with CRM systems, data segmentation, and audience targeting
- Strong communication and organisational skills
Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing automation space, especially those who have experience with Marketo or Gather. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects. If you've got examples of successful email marketing or event activations, share them during interviews to demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of marketing automation best practices. Be ready to discuss how you would ensure quality assurance in campaign execution, as this role is all about precision and attention to detail.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with marketing automation platforms like Marketo. We want to see how you've used these tools in past roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. Mention specific projects or experiences that align with the responsibilities listed in the job description. It shows us you’re genuinely interested!
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make it easy for us to read through your qualifications and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Algomarketing
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and ability to coordinate with various stakeholders, as this will be crucial for the position.
✨Demonstrate Attention to Detail
Since quality assurance is a big part of the job, be prepared to talk about your process for ensuring accuracy in campaign execution. Bring up specific instances where your attention to detail made a difference in a project.
✨Be Ready to Discuss Compliance
Understand the importance of data governance and compliance in marketing. Be prepared to discuss how you’ve handled opt-ins, unsubscribe requests, and other compliance-related tasks in your previous roles.