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- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Flexible hours, hands-on experience, and opportunities for professional growth.
- Other info: Work in a collaborative environment with a focus on innovation and optimisation.
- Why this job: Be at the forefront of digital marketing and make an impact on engaging audiences.
- Qualifications: Must have valid Marketo Certification and experience with marketing automation platforms.
The predicted salary is between 30000 - 40000 £ per year.
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices. Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations. Time allocation: Up to 60 hours a month.
Responsibilities:
- Act as the main point of contact for stakeholder briefs and campaign coordination.
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo.
- Coordinate production workflows and track progress across tools and timelines.
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness.
- Validate Gather-Marketo integrations and campaign setup before launch.
- Build and manage audience segmentation and campaign scheduling in Marketo.
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements.
- Support reporting and production tracking.
- Identify opportunities to improve processes and enhance campaign execution.
Requirements:
- Valid Marketo Certification (required and must not have expired).
- Proven experience working with marketing automation platforms, preferably Marketo.
- Experience managing email marketing campaigns and digital event activations.
- Experience working with Gather or similar event management platforms.
- Strong understanding of campaign QA processes and attention to detail.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience working in a client-facing or cross-functional coordination role.
- Familiarity with CRM systems, data segmentation, and audience targeting.
- Strong communication and organisational skills.
Must Have:
- Marketo Certificate (not expired).
Marketing Automation & Activation Coordinator in London employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing automation space, especially those who have experience with Marketo. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects, especially those involving email marketing and livestream events. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Marketo and Gather. Be ready to discuss how you've used these platforms in previous roles and how you can optimise campaigns for better engagement.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us deliver high-impact digital experiences. Your next big opportunity could be just a click away!
We think you need these skills to ace Marketing Automation & Activation Coordinator in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with marketing automation platforms, especially Marketo. We want to see how you've used these tools in past roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. Mention specific projects or experiences that align with the responsibilities listed, like managing email campaigns or coordinating livestream events. It shows us you’re genuinely interested!
Proofread, Proofread, Proofread!: Before hitting send, give your application a thorough read. We’re all about precision and quality, so make sure there are no typos or errors. A polished application reflects your attention to detail, which is key for this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Algomarketing
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and how you ensure timely delivery while maintaining quality.
✨Demonstrate Attention to Detail
Since QA is crucial for this role, be prepared to talk about your process for ensuring accuracy in campaign execution. Share specific instances where your attention to detail made a difference in a project.
✨Engage with Stakeholder Management
Discuss your experience in client-facing roles and how you’ve coordinated with various stakeholders. Emphasise your communication skills and ability to align campaign goals with business objectives.