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For Companies At a Glance
- Tasks: Manage exciting events to promote Google for Education and engage with education leaders.
- Company: Join the innovative Google team in a dynamic marketing role.
- Benefits: Gain valuable experience, work in a vibrant environment, and enjoy flexible working arrangements.
- Why this job: Make a real impact in education while showcasing your event management skills.
- Qualifications: Experience in event management and a passion for education marketing.
- Other info: Opportunity to work closely with global teams and develop your career in a leading tech company.
The predicted salary is between 36000 - 60000 £ per year.
Department: Demand Generation
Location: UK
Description
Objective: Provide event programme management support to the EMEA Google for Education marketing team. This will involve managing a portfolio of events, all directed to drive awareness, consideration and ultimately purchase of Google for Education products. The role will be provisioned with a Google LDAP (@google.com) for a 12‑month period and will require in‑person presence at the Google office in London 2‑3 days per week.
KPI: How will success be measured?
- Leads
- Engagements
- Education leader engagements
- Marketing impacted bookings
Metrics will be defined from events and all follow‑up and nurturing activities pre and post events.
About the Product and Brand:
- 170+ million Google Workspace for Education users.
- 150+ million Google Classroom users.
- #1 device globally – Chromebooks have been the top device in primary and secondary education since 2021, with 50 million students and educators using Chromebooks worldwide.
To ensure this work is inclusive, we want to market to everyone and design events that cater for all. The vendor will review and deliver event inclusivity best practice.
Get To: Get Education leaders across EMEA to move down the decision‑making funnel by providing high‑impact experiences at a variety of events with messaging aligned with their needs, positioning Google for Education as their key partner for digital transformation in education.
Key Deliverables:
- Large event management: working with internal teams and our events agency to deliver high‑quality, efficient events that share learnings and resources across global teams.
- Bett – January 2025.
- Learning event(s) (currently being scoped).
- Scaled event management – EMEA: review and propose tradeshows & 3rd‑party event presence to reach a larger audience.
- Scale content from our large events (e.g., Bett) to continue sharing our narrative in all scaled events.
- Scaled partner and sales event strategy and support with resources, tracking and reporting.
- Education World Forum: manage our presence at the event for over 100 ministries of education.
- Reporting: ongoing reports on impact of these events over time and showing ROI of investment.
Events Marketing Programme Manager in London employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Programme Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups related to education and marketing. This is your chance to connect with potential employers and showcase your passion for the field.
✨Tip Number 2
Don’t just apply – engage! When you find a role that excites you, reach out to current employees on LinkedIn. Ask them about their experiences and share your enthusiasm for the position. It’s all about making those connections!
✨Tip Number 3
Prepare for interviews by researching the company culture and recent projects. Tailor your responses to show how your skills align with their goals, especially in driving awareness and engagement for Google for Education products.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you stand out. Plus, it shows you’re serious about joining our team and makes it easier for us to spot your application.
We think you need these skills to ace Events Marketing Programme Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Events Marketing Programme Manager role. Highlight your experience in managing events and any relevant marketing skills that align with what we’re looking for at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about education and how you can contribute to our mission. Be sure to mention specific experiences that demonstrate your ability to drive engagement and manage events effectively.
Showcase Your Metrics: We love numbers! If you’ve got metrics from past events that show your impact, make sure to include them. Whether it’s leads generated or engagement rates, quantifying your success will help us see your potential.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Algomarketing
✨Know Your Events Inside Out
Make sure you research the types of events Google for Education is involved in. Familiarise yourself with their past events, especially large ones like Bett. This will help you speak confidently about how you can contribute to their event programme management.
✨Showcase Your Inclusivity Mindset
Since inclusivity is a key focus, be prepared to discuss how you would design events that cater to diverse audiences. Think of examples from your past experiences where you successfully implemented inclusive practices.
✨Metrics Matter
Understand the KPIs mentioned in the job description. Be ready to talk about how you would measure success for the events you manage. Bring examples of how you've tracked and reported on event impact in previous roles.
✨Engage with the Google Culture
Familiarise yourself with Google's values and culture. During the interview, weave in how your personal values align with theirs. This will show that you're not just a fit for the role, but also for the company as a whole.
