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- Tasks: Create impactful marketing programs to drive lead generation for Mid-Market segment across EMEA.
- Company: Join Zoom, a leader in communication technology with a dynamic team culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on business growth while collaborating with talented teams.
- Qualifications: 5+ years in B2B marketing, strong analytical skills, and experience in demand generation.
- Other info: Fast-paced environment with opportunities to travel across EMEA.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Marketing Manager is part of Zoom's EMEA Field Marketing team. You will be responsible for creating impactful marketing programs to drive lead generation across key markets in EMEA. The role is focused on the Mid-Market segment (companies with 51 - 500 employees), known for fast-moving sales cycles.
We're looking for a data-driven and digital-savvy marketer who enjoys leveraging data analytics to design, optimize, and scale field campaigns that drive conversion at every stage of the marketing funnel to maximize Zoom's growth. In this role, you will expand existing global marketing programs, as well as define and orchestrate new programs designed to generate pipeline for the Mid-Market segment. You will liaise with Mid-Market Sales Leaders to determine strategy and prioritization, and partner with the EMEA Field Marketing and Channel Marketing teams to find synergies and create greater impact together.
Responsibilities- Build demand generation strategy, design and execute marketing programs that drive pipeline for Mid-Market segment across EMEA.
- Work collaboratively with Regional Sales Leaders to define marketing strategy and prioritization, and define and action marketing plans delivering growth for Zoom's Mid-Market business.
- Utilise data analytics to design, optimize, and scale field campaigns that maximize Zoom's business growth. Ongoing measurement of pipeline actuals, campaign conversion and ROI metrics.
- Manage Zoom's field marketing presence and events in EMEA and defined focus regions, ranging from dedicated industry moments, digital campaigns to Zoom-led virtual event executions.
- Work with colleagues from EMEA Field Marketing and Channel Marketing team to find synergies, partner and/or co-create marketing campaigns that drive scale and impact.
- Develop and regionalize relevant global marketing content for campaigns, in partnership with the wider Marketing team, such as videos, white papers and customer success stories.
- Look for ways to scale your efforts and define processes and systems to expand your reach and impact across EMEA.
- 5+ years B2B marketing experience, preferably in software, CCaaS/UCaaS industry.
- Fluent in English; a second language is a plus.
- Experience in integrated marketing, demand generation and event management.
- Data-driven and digital savvy marketer, with strong analytical skills, and focus on pipeline conversion and ROI.
- Budget development and management skills.
- Strong communication skills across different levels of Zoom organization, via presentations, written and spoken channels.
- Exceptional project management skills, high sense of responsibility, using a regional lens to successfully manage complex projects across borders.
- Strong collaborative skills developing and working with high-performing teams who understand business and audience needs. Proven ability to contribute to cross-functional and remote international teams.
- Self-motivated, creative and resourceful, with the ability to navigate ambiguity in a fast-paced environment.
- The ability to travel across EMEA if needed, including to event sites for multiple days.
- Bachelor's degree required.
Demand Generation Manager (SMB) in London employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (SMB) in London
✨Network Like a Pro
Get out there and connect with people in your industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can display your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and practising common questions. Be ready to discuss how your skills align with their needs, especially in demand generation and marketing strategies. Confidence is key!
✨Apply Through Our Website
When you find a role that excites you, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing passionate candidates who are eager to join our team.
We think you need these skills to ace Demand Generation Manager (SMB) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your B2B marketing experience, especially in software or CCaaS/UCaaS, and showcase any relevant campaigns you've run that drove pipeline growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your data-driven approach can help Zoom's Mid-Market segment thrive. Be specific about your achievements!
Show Off Your Analytical Skills: Since we're looking for someone who's data-savvy, don't forget to include examples of how you've used analytics to optimise marketing campaigns. Share metrics that demonstrate your impact on conversion rates and ROI.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the team!
How to prepare for a job interview at Algomarketing
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be data-driven. Brush up on key metrics related to lead generation and conversion rates. Be ready to discuss how you've used analytics in past roles to optimise campaigns and drive results.
✨Showcase Your Collaboration Skills
This role involves working closely with sales leaders and marketing teams. Prepare examples of successful collaborations from your previous jobs. Highlight how you’ve partnered with others to create impactful marketing strategies that drove growth.
✨Be Ready to Discuss Campaigns
Think about specific marketing programs you've designed and executed. Be prepared to talk through the process, from conception to measurement of ROI. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Mid-Market Landscape
Familiarise yourself with the Mid-Market segment and its unique challenges. Research Zoom's position in this space and be ready to discuss how you can tailor marketing efforts to meet the needs of companies with 51-500 employees.
