At a Glance
- Tasks: Lead partner marketing initiatives and create scalable programmes for diverse partners.
- Company: Join Algomarketing, a dynamic tech company collaborating with global giants like Google and Cisco.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with a focus on automation and continuous improvement.
- Why this job: Make a real impact by empowering partners and driving innovative marketing strategies.
- Qualifications: 5-7 years in partner marketing with strong programme management skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Dublin or London hybrid (2/3 times a week in the office)
Contract Length and Working Hours: 12-month fixed-term contract, Full-time, 40 hours per week
About Algomarketing: Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.
The Role: Algomarketing is seeking a Partner Marketing Manager to support the EMEA Alliances and Channels team within a Global Enterprise SaaS organisation. This role will focus on building scalable partner marketing programmes that enable a broad ecosystem of partners, including boutique agencies and regional systems integrators, to successfully execute joint marketing activity. The Partner Marketing Manager will create repeatable frameworks, structured engagement journeys and self-service resources that support hundreds of partner organisations at different stages of maturity. The successful candidate will combine strategic programme design with hands-on operational delivery, creating clear pathways for partners to increase their engagement and access additional support over time.
Responsibilities / Role-Specific Context:
- Own and continuously develop the EMEA Alliances and Channels scaled partner marketing programme.
- Create clear partner engagement pathways, measurable milestones and structured progression criteria.
- Design and manage a tiered partner marketing journey in which partners can unlock additional marketing support, funding and opportunities as they demonstrate success.
- Develop scalable “Campaigns in a Box”, turnkey campaigns and marketing playbooks that partners can execute independently.
- Ensure partner-led campaigns maintain consistent messaging, positioning and brand quality.
- Build repeatable market development fund programmes, governance processes and activation frameworks aligned with partner maturity levels.
- Create self-service partner marketing resources, including campaign kits, messaging guides, content, event toolkits and enablement assets.
- Work closely with Partner Development Managers to identify partners that are ready to progress through programme tiers and receive increased investment.
- Measure programme performance using partner engagement, campaign adoption, pipeline contribution, funding utilisation and programme progression metrics.
- Identify opportunities to automate, standardise and simplify partner experiences across the wider partner ecosystem.
- Gather partner feedback and use adoption data and business impact insights to improve programme design.
- Collaborate with Product Marketing, Regional Marketing, Sales, Partner Development and Marketing Operations teams.
- Prioritise programme activity effectively when partner demand exceeds available capacity.
- Establish clear stakeholder alignment around priorities, resources and delivery trade-offs.
- Use AI tools as part of day-to-day work to improve speed, quality, efficiency and programme scalability.
- Support the creation and adoption of a scalable partner marketing framework.
- Increase partner-led marketing activity and campaign adoption.
- Improve partner progression through programme milestones and maturity tiers.
- Increase the utilisation and effectiveness of partner marketing funding.
- Contribute to the growth of partner-sourced and partner-influenced pipeline.
- Improve partner satisfaction with marketing resources, programmes and enablement.
- Reduce manual operational effort while improving partner outcomes.
Minimum Requirements:
- Approximately five to seven years of experience in partner marketing or a closely related discipline.
- Demonstrable experience managing partner marketing programmes across a broad ecosystem rather than a small number of strategic accounts.
- Proven experience building, managing or improving scalable marketing programmes with defined milestones, maturity stages or funding gates.
- Experience designing partner lifecycle programmes with clear progression criteria and engagement frameworks.
- Experience creating self-service marketing programmes, templates, turnkey campaigns or “Campaigns in a Box”.
- Experience managing market development funds, partner funding or co-marketing investments.
- Strong programme management skills, with the ability to manage multiple workstreams simultaneously.
- Proven ability to create structure, processes and operating frameworks where none previously existed.
- A proactive and ownership-led approach, with the ability to drive work independently rather than waiting for direction.
- Strong prioritisation skills and the ability to align stakeholders around clear trade-offs.
- An analytical mindset and experience using data to improve programme performance and partner engagement.
- Excellent stakeholder management skills across sales, partnerships, marketing and operations.
- Strong written communication skills and experience producing partner-facing content, playbooks and enablement materials.
- Ability to balance strategic programme development with detailed operational execution.
- Willingness to take a hands-on approach throughout the planning, delivery and follow-up stages of programmes, events and projects.
- Comfort using AI tools as a core part of daily work.
Preferred Skills:
- Experience working within B2B SaaS, enterprise technology, platform ecosystems or systems integrator environments.
- Experience within a community-led or ecosystem-led software organisation where partners play a significant role in business growth.
- Familiarity with partner enablement, project management, CRM, event management and ecosystem intelligence platforms.
- Experience using tools such as Highspot, Asana, Salesforce, Splash, Hubble or Crossbeam.
- A strong interest in building systems, processes and repeatable programmes rather than delivering isolated campaigns.
- A natural focus on scale, automation, operational efficiency and continuous improvement.
- Confidence working in ambiguous environments and turning broad objectives into structured programmes.
- Ability to move comfortably between programme analysis, toolkit development and collaboration with partner-facing teams.
- Motivation to enable large numbers of partners through scalable resources rather than providing bespoke support to a small number of accounts.
EMEA - Partner Marketing Manager - Tech/SaaS employer: Algomarketing
At Algomarketing, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. Our work culture is rooted in inclusivity and empowerment, offering employees the chance to grow their skills while working with leading global brands like Google and Accenture. Located in a vibrant hub for technology and marketing, we provide unique opportunities for professional development and a chance to make a meaningful impact in the ever-evolving landscape of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA - Partner Marketing Manager - Tech/SaaS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Algomarketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Algomarketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Algomarketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Algomarketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA - Partner Marketing Manager - Tech/SaaS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Algomarketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Algomarketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Algomarketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Algomarketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Algomarketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Algomarketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
