At a Glance
- Tasks: Drive demand generation strategies for high-profile events and maximise attendance.
- Company: Join Algomarketing, a leader in innovative marketing solutions for top tech companies.
- Benefits: Competitive pay, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact on exciting projects with major clients like Stripe.
- Qualifications: 5 years in B2B demand generation, strong project management, and analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing.
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
- Bachelor's degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
Demand Generation Marketing Manager (Contract) in Worcester employer: Algomarketing
Algomarketing is an exceptional employer that fosters a dynamic and diverse work culture, where innovation and collaboration are at the forefront of our mission to transform marketing. Employees benefit from exciting projects with high-profile clients like Stripe, as well as ample opportunities for professional growth and development in a supportive environment. Join us to be part of a team that values clarity, transparency, and impactful contributions in the fast-paced world of B2B marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Manager (Contract) in Worcester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and successes in demand generation. This is your chance to demonstrate what you can bring to the table, especially for roles focused on event marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how your experience aligns with their goals, especially in driving attendance and engagement for large-scale events. Tailor your answers to show you understand their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and finding the right fit. Plus, it shows you’re genuinely interested in joining our dynamic team at Algomarketing. Let’s make it happen!
We think you need these skills to ace Demand Generation Marketing Manager (Contract) in Worcester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Marketing Manager role. Highlight your experience in B2B demand generation and event marketing, showcasing specific achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your skills can help us drive success at Algomarketing. Be sure to mention any relevant experience with large events.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, highlight your analytical skills and provide examples of how you've used data to inform marketing strategies or improve event attendance in the past.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Algomarketing
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies, especially those related to event marketing. Be ready to discuss specific campaigns you've executed and how they aligned with business goals. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple event promotions simultaneously. Highlight your ability to coordinate timelines and objectives, as this is crucial for the role. Use metrics to demonstrate how your efforts led to increased registration and attendance.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share experiences where you collaborated effectively across departments. Discuss how you engaged stakeholders and ensured cohesive campaign execution, as this will illustrate your teamwork skills.
✨Analyse and Optimise
Be prepared to talk about how you've used data to inform your marketing strategies. Share examples of how you've established performance targets, measured results, and made strategic pivots based on insights. This will show your analytical skills and your commitment to continuous improvement.
