At a Glance
- Tasks: Drive demand generation strategies for high-profile events and maximise attendance.
- Company: Join Algomarketing, a leader in innovative marketing solutions for top tech companies.
- Benefits: Competitive pay, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on exciting projects with major clients like Stripe.
- Qualifications: 5 years in B2B demand generation, strong project management, and analytical skills.
- Other info: Collaborative team culture with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing.
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
- Bachelor's degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
Demand Generation Marketing Manager (Contract) employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Marketing Manager (Contract)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show up prepared! If you land an interview, make sure you know the company inside out. Research Algomarketing and Stripe, understand their values, and be ready to discuss how your experience aligns with their mission. This will show them you’re genuinely interested.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Demand Generation Marketing Manager position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Demand Generation Marketing Manager (Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Demand Generation Marketing Manager role. Highlight your experience in B2B demand generation and event marketing, showcasing how you've successfully driven attendance and engagement in past roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your achievements in managing integrated marketing campaigns and how they align with Algomarketing's mission and values.
Showcase Your Analytical Skills: Since performance analysis is key in this role, be sure to mention any tools or methods you've used to measure campaign success. We want to see how you’ve used data to inform your strategies and improve outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Algomarketing
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies, especially those related to event marketing. Be ready to discuss specific campaigns you've executed and how they aligned with business goals. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple event promotions simultaneously. Highlight your ability to coordinate timelines and objectives, as this is crucial for the role. Use metrics to demonstrate how your project management led to increased registration and attendance.
✨Collaboration is Key
Be ready to talk about your experience working with cross-functional teams. Share specific instances where your collaboration led to successful outcomes. This will illustrate your ability to work effectively with various departments, which is essential for this position.
✨Data-Driven Decision Making
Familiarise yourself with performance analysis techniques. Be prepared to discuss how you've used data to inform strategic pivots in past campaigns. This will show that you can not only execute but also analyse and optimise for future success.