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- Tasks: Drive demand generation strategies for high-profile events and maximise attendance.
- Company: Join Algomarketing, a leader in innovative marketing solutions for top tech companies.
- Benefits: Competitive pay, flexible work environment, and opportunities for professional growth.
- Why this job: Make a real impact on exciting projects with major clients like Stripe.
- Qualifications: 5 years in B2B demand generation and strong project management skills required.
- Other info: Collaborative team culture with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing.
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
- Bachelor's degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
Demand Generation Marketing Manager (Contract) employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Marketing Manager (Contract)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job at Algomarketing.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes in demand generation and event marketing. Use specific examples to demonstrate how you can drive results for their team.
✨Follow Up Like a Boss
After any interview or networking event, make sure to follow up with a thank-you email. It’s a simple way to show appreciation and keep you fresh in their minds. Plus, it gives you another chance to reiterate your interest in the role!
✨Utilise Our Website
Don’t forget to check out our website for job openings and resources. Applying through us not only shows your interest but also gives you access to exclusive insights about the company culture and values at Algomarketing.
We think you need these skills to ace Demand Generation Marketing Manager (Contract)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Marketing Manager role. Highlight your experience in B2B demand generation and event marketing, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've successfully driven event attendance or executed marketing campaigns. We love seeing numbers and results that demonstrate your impact!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that’s easy to read.
Apply Through Our Website: We encourage you to submit your application through our website. This ensures we receive all the necessary information and helps us keep track of your application. Plus, it’s super easy!
How to prepare for a job interview at Algomarketing
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies, especially those related to event marketing. Be ready to discuss specific campaigns you've executed and how they aligned with business goals. This will show that you understand the role's requirements and can hit the ground running.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to coordinate timelines and objectives, as this is crucial for the role. Use specific metrics to demonstrate how your project management led to successful event outcomes.
✨Communicate Like a Pro
Since strong communication skills are key, practice articulating your thoughts clearly and confidently. Be prepared to present updates or insights as if you were addressing senior leadership. This will help you stand out as someone who can engage stakeholders effectively.
✨Analyse and Optimise
Be ready to discuss how you've used data to inform your marketing strategies in the past. Share examples of how you've analysed performance metrics and made strategic pivots based on your findings. This shows that you're not just about execution but also about continuous improvement.