At a Glance
- Tasks: Drive demand generation strategies for high-profile events and maximise audience engagement.
- Company: Join Algomarketing, a leader in innovative marketing solutions for top tech companies.
- Benefits: Competitive pay, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on collaboration and creativity.
- Why this job: Make a real impact on exciting projects with major clients like Stripe.
- Qualifications: 5 years in B2B demand generation, strong project management, and analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT ALGOMARKETING
Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing.
Join us at Algomarketing for a journey that perfectly aligns with our mission to transform the future of marketing, filled with exciting projects and a truly supportive, dynamic and diverse community!
ABOUT THE CLIENT
Stripe, a financial infrastructure platform for businesses where millions of companies—from the world’s largest enterprises to the most ambitious startups—use to accept payments, grow their revenue, and accelerate new business opportunities.
ABOUT THE TEAM
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities
- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
Skills, Knowledge & Expertise
- Bachelor's degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
Preferred qualifications
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
Demand Generation Marketing Manager (Contract) in London employer: Algomarketing
Algomarketing is an exceptional employer that fosters a dynamic and diverse work culture, where innovation and collaboration thrive. As a leader in marketing consultancy, we offer our employees exciting projects with high-profile clients like Google and Stripe, alongside ample opportunities for professional growth and development. Join us to be part of a supportive community dedicated to transforming the future of marketing in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Manager (Contract) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Algomarketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Algomarketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Algomarketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Algomarketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Marketing Manager (Contract) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Algomarketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Algomarketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Algomarketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Algomarketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Algomarketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Algomarketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
