Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create impactful marketing programs to drive lead generation for Mid-Market segment across EMEA.
- Company: Join Zoom, a leader in innovative communication solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with talented teams.
- Qualifications: 5+ years B2B marketing experience, strong analytical skills, and a creative mindset.
- Other info: Dynamic role with opportunities to travel and engage in exciting events across EMEA.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK or Amsterdam, The Netherlands
The Regional Marketing Manager is part of Zoom's EMEA Field Marketing team. You will be responsible for creating impactful marketing programs to drive lead generation across key markets in EMEA. The role is focused on the Mid-Market segment (companies with 51 - 500 employees), known for fast-moving sales cycles. We're looking for a data-driven and digital-savvy marketer who enjoys leveraging data analytics to design, optimize, and scale field campaigns that drive conversion at every stage of the marketing funnel to maximize Zoom's growth.
In this role you will expand existing global marketing programs, as well as define and orchestrate new programs designed to generate pipeline for the Mid-Market segment. You will liaise with Mid-Market Sales Leaders to determine strategy and prioritization, and partner with the EMEA Field Marketing and Channel Marketing teams to find synergies and create greater impact together.
Responsibilities- Build demand generation strategy, design and execute marketing programs that drive pipeline for Mid-Market segment across EMEA.
- Work collaboratively with Regional Sales Leaders to define marketing strategy and prioritization, and define and action marketing plans delivering growth for Zoom's Mid-Market business.
- Data analytics to design, optimize, and scale field campaigns that maximize Zoom's business growth.
- Ongoing measurement of pipeline actuals, campaign conversion and ROI metrics.
- Manage Zoom’s field marketing presence and events in EMEA and defined focus regions, ranging from dedicated industry moments, digital campaigns to Zoom-led virtual event executions.
- Work with colleagues from EMEA Field Marketing and Channel Marketing team to find synergies, partner and/or co-create marketing campaigns that drive scale and impact.
- Develop and regionalize relevant global marketing content for campaigns, in partnership with wider Marketing team, such as videos, white papers and customer success stories.
- Look for ways to scale your efforts and define processes and systems to expand your reach and impact across EMEA.
- 5+ years B2B marketing experience. Preferably in software, CCaaS/UCaaS industry.
- Fluent in English, second language is a plus.
- Experience in integrated marketing, demand generation and event management.
- Data-driven and digital savvy marketer, with strong analytical skills, and focus on pipeline conversion and ROI.
- Budget development and management skills.
- Strong communication skills across different levels of Zoom organization, via presentations, written and spoken channels.
- Exceptional project management skills, high sense of responsibility, using regional lens to successfully manage complex projects across borders.
- Strong collaborative skills developing and working with high-performing teams who understand business and audience needs.
- Proven ability to contribute to cross-functional and remote international teams.
- Self-motivated, creative and resourceful, ability to navigate ambiguity in a fast-paced environment.
- The ability to travel across EMEA if needed, including to event sites for multiple days.
- Bachelor’s degree required.
Demand Generation Manager (SMB) employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (SMB)
✨Network Like a Pro
Get out there and connect with people in your industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can display your past projects and achievements. This will help you stand out from the crowd.
✨Ace the Interview
Prepare for interviews by researching the company and practising common questions. Be ready to discuss how your skills align with their needs, especially in demand generation and marketing strategies.
✨Apply Through Our Website
When you find a role that excites you, apply directly through our website. It shows your enthusiasm and gives us a chance to see your application first-hand!
We think you need these skills to ace Demand Generation Manager (SMB)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your B2B marketing experience, especially in software or related industries, and showcase any data-driven campaigns you've executed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your skills align with our needs. Don't forget to mention your experience with integrated marketing and event management.
Showcase Your Analytical Skills: Since we're looking for a data-savvy marketer, be sure to include examples of how you've used data analytics to optimise campaigns. Share specific metrics or results that demonstrate your impact on pipeline conversion and ROI.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Algomarketing
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be data-driven. Brush up on key metrics related to lead generation and conversion rates. Be ready to discuss how you've used analytics in past roles to optimise campaigns and drive results.
✨Showcase Your Collaboration Skills
This role involves working closely with sales leaders and marketing teams. Prepare examples of successful collaborations from your previous jobs. Highlight how you’ve partnered with others to create impactful marketing strategies that align with business goals.
✨Be Ready to Discuss Campaigns
Think about specific marketing programs you've designed and executed. Be prepared to talk through the process, from ideation to execution, and how you measured success. This will show your hands-on experience and strategic thinking.
✨Understand the Market Landscape
Familiarise yourself with the Mid-Market segment and Zoom's position within it. Research competitors and trends in the EMEA region. This knowledge will help you articulate how you can contribute to Zoom's growth and tailor your strategies effectively.
