At a Glance
- Tasks: Lead demand generation strategies for exciting events across EMEA and drive audience engagement.
- Company: Join Stripe, a dynamic tech company transforming customer experiences.
- Benefits: Gain valuable experience in a fast-paced environment with a focus on professional growth.
- Why this job: Make a real impact by creating unforgettable event experiences that resonate with diverse audiences.
- Qualifications: 5 years in B2B demand generation, strong project management, and excellent communication skills.
- Other info: Collaborate with cross-functional teams and thrive in a culture of innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive goâtoâmarket (GTM) success and business growth.
We are seeking a resultsâdriven and highly motivated demand generation expert to own and execute the demand generation strategy for our highestâvalue events in EMEA. This role will build and execute the preâevent promotion, audience acquisition, and postâevent followâup strategy for Stripeâowned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for inâperson events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company's overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple eventâpromotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- CrossâFunctional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct inâdepth analysis on registration pacing, attendance rates and pipeline influence. Analyse postâevent metrics and optimise for future events.
- Bachelor's degree in Marketing, Business, or a related field.
- 5 years of experience in B2B demand generation, with a specific focus on events.
- Proficient in digital marketing strategies and tools.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent collaboration skills with a history of successful crossâfunctional teamwork.
- Strong analytical skills, with proven ability to analyse data and provide actionable insights.
- Exceptional verbal and written communication skills.
- A passion for creating compelling event experiences and a deep understanding of what drives attendance.
- Experience promoting large events with 1,000+ attendees.
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus.
- Experience in event marketing or event planning.
- Ability to work collaboratively with crossâfunctional and crossâborder teams.
- Strong problemâsolving skills and a proactive approach to finding solutions and hitting targets.
- Excellent attention to detail and ability to manage tight deadlines in a fastâpaced environment.
- Handsâon experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms.
- Experience in highâgrowth technology or payments industry.
- Seniority level: MidâSenior level
- Employment type: Contract
- Job function: Marketing and Sales
- Industries: Business Consulting and Services
Demand Generation Events Manager - EMEA (12 months contract) employer: Algomarketing
Contact Detail:
Algomarketing Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Demand Generation Events Manager - EMEA (12 months contract)
â¨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past event marketing successes. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
â¨Tip Number 4
Apply through our website! Weâve got loads of opportunities waiting for you. Plus, itâs the best way to ensure your application gets seen by the right people.
We think you need these skills to ace Demand Generation Events Manager - EMEA (12 months contract)
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and event marketing. We want to see how your skills align with our needs, so donât hold back on showcasing your relevant achievements!
Show Off Your Communication Skills: Since this role requires strong verbal and written communication, use your application to demonstrate these skills. Keep your language clear and engaging, and make sure to proofread for any typos or errors before hitting send!
Highlight Your Project Management Experience: We love candidates who can juggle multiple projects! Share specific examples of how you've successfully managed event promotions or marketing campaigns, especially those with large audiences. This will show us you can handle the fast-paced environment we thrive in.
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, itâs super easy to do!
How to prepare for a job interview at Algomarketing
â¨Know Your Demand Generation Inside Out
Make sure youâre well-versed in demand generation strategies, especially those related to events. Brush up on your experience with integrated marketing campaigns and be ready to discuss specific examples where youâve successfully driven registration and attendance.
â¨Showcase Your Project Management Skills
Prepare to talk about how you manage multiple event promotion tactics simultaneously. Have a few stories ready that highlight your organisational skills and how youâve met tight deadlines while ensuring everything runs smoothly.
â¨Demonstrate Cross-Functional Collaboration
Think of instances where youâve worked with different teams, like sales or communications. Be ready to explain how you navigated these collaborations to achieve common goals, as this role requires strong teamwork.
â¨Analyse and Optimise Like a Pro
Be prepared to discuss how you measure success post-event. Share your approach to analysing performance metrics and how youâve used data to optimise future events. This shows youâre results-driven and focused on continuous improvement.