Algomarketing is a leader in marketing and sales operations consultancy, renowned for its commitment to clarity and transparency in all client engagements. Our organization supports high-profile tech companies, including Google, Stripe, and Zoom, by delivering innovative marketing solutions tailored to their unique needs. Specializing in three primary practice areas: AI & Analytics, Martech, and Demand Gen, Algomarketing is dedicated to driving success across B2B marketing.
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
- Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
- Bachelor's degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
Demand Generation Events Manager (Contract) in London employer: Algomarketing
Algomarketing is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As a leader in marketing consultancy, we offer our employees the opportunity to work on high-profile projects with industry giants like Google and Stripe, while providing robust professional development and growth opportunities. Join us in our vibrant EMEA location, where you will be part of a supportive community dedicated to transforming the future of marketing through innovative strategies and impactful events.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Events Manager (Contract) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing and events space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing successes. Include metrics like registration numbers and attendance rates to demonstrate your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Demand Generation Events Manager (Contract) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Events Manager role. Highlight your experience in B2B demand generation and event marketing, showing how you can drive success for Algomarketing and Stripe.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've met or exceeded registration and attendance targets at past events. Numbers speak volumes, so include metrics that demonstrate your impact!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your skills and experiences, making it easy for us to see why you’re a great fit for the team.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and stands out in our system. Plus, it’s super easy!
How to prepare for a job interview at Algomarketing
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation strategies, especially those related to event marketing. Be ready to discuss specific campaigns you've executed and how they aligned with business goals. This will show that you understand the role's impact on the company's success.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple event promotions simultaneously. Highlight your ability to meet tight deadlines and coordinate with various teams. This will demonstrate your organisational skills and readiness for the fast-paced environment at Algomarketing.
✨Communicate Like a Pro
Since strong communication skills are key for this role, practice articulating your thoughts clearly and confidently. Be prepared to present updates or insights as if you were addressing senior leadership. This will help you stand out as a candidate who can engage stakeholders effectively.
✨Analyse and Optimise
Familiarise yourself with performance metrics related to event attendance and registration. Be ready to discuss how you've used data to inform strategic decisions in past roles. This shows that you're not just about execution but also about continuous improvement and results.
