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- Tasks: Create impactful marketing programs to drive lead generation across EMEA's Mid-Market segment.
- Company: Join Zoom, a leader in innovative communication solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with dynamic teams.
- Qualifications: 5+ years in B2B marketing, strong analytical skills, and a passion for digital marketing.
- Other info: Exciting opportunity to work across borders and develop your career in a global company.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Marketing Manager is part of Zoom's EMEA Field Marketing team. You will be responsible for creating impactful marketing programs to drive lead generation across key markets in EMEA. The role is focused on the Mid-Market segment (companies with 51 - 500 employees), known for fast-moving sales cycles. We are looking for a data-driven and digital-savvy marketer who enjoys leveraging data analytics to design, optimize, and scale field campaigns that drive conversion at every stage of the marketing funnel to maximize Zoom's growth.
In this role, you will expand existing global marketing programs, as well as define and orchestrate new programs designed to generate pipeline for the Mid-Market segment. You will liaise with Mid-Market Sales Leaders to determine strategy and prioritization, and partner with the EMEA Field Marketing and Channel Marketing teams to find synergies and create greater impact together.
Responsibilities:- Build demand generation strategy, design and execute marketing programs that drive pipeline for Mid-Market segment across EMEA.
- Work collaboratively with Regional Sales Leaders to define marketing strategy and prioritization, and define and action marketing plans delivering growth for Zoom's Mid-Market business.
- Utilise data analytics to design, optimize, and scale field campaigns that maximize Zoom's business growth.
- Ongoing measurement of pipeline actuals, campaign conversion and ROI metrics.
- Manage Zoom’s field marketing presence and events in EMEA and defined focus regions, ranging from dedicated industry moments, digital campaigns to Zoom-led virtual event executions.
- Work with colleagues from EMEA Field Marketing and Channel Marketing team to find synergies, partner and/or co-create marketing campaigns that drive scale and impact.
- Develop and regionalize relevant global marketing content for campaigns, in partnership with the wider Marketing team, such as videos, white papers and customer success stories.
- Look for ways to scale your efforts and define processes and systems to expand your reach and impact across EMEA.
- 5+ years B2B marketing experience, preferably in software, CCaaS/UCaaS industry.
- Fluent in English; a second language is a plus.
- Experience in integrated marketing, demand generation and event management.
- Data-driven and digital savvy marketer, with strong analytical skills, and focus on pipeline conversion and ROI.
- Budget development and management skills.
- Strong communication skills across different levels of Zoom organization, via presentations, written and spoken channels.
- Exceptional project management skills, high sense of responsibility, using a regional lens to successfully manage complex projects across borders.
- Strong collaborative skills developing and working with high-performing teams who understand business and audience needs.
- Proven ability to contribute to cross-functional and remote international teams.
- Self-motivated, creative and resourceful, with the ability to navigate ambiguity in a fast-paced environment.
- The ability to travel across EMEA if needed, including to event sites for multiple days.
- Bachelor’s degree required.
Regional Marketing Manager Mid Market EMEA employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Mid Market EMEA
✨Network Like a Pro
Get out there and connect with people in your industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your successes and how you've used data analytics to drive marketing campaigns. Let them see the value you can bring to their team.
✨Follow Up Like a Boss
After interviews or networking events, always follow up with a thank-you email. It shows your appreciation and keeps you on their radar. Plus, it’s a great opportunity to reiterate your interest in the role!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Marketing Manager Mid Market EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your B2B marketing experience, especially in software or CCaaS/UCaaS industries. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in demand generation and how you’ve driven pipeline growth.
Show Off Your Data Skills: Since we’re looking for a data-driven marketer, don’t forget to showcase your analytical skills. Mention any tools or methods you've used to measure campaign success and optimise marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Algomarketing Ltd.
✨Know Your Numbers
As a Regional Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to demand generation and pipeline conversion. Be ready to discuss how you've used analytics in past roles to optimise campaigns and drive growth.
✨Showcase Your Collaboration Skills
This role involves working closely with sales leaders and marketing teams. Prepare examples of successful collaborations from your previous jobs. Highlight how you’ve partnered with others to create impactful marketing strategies that align with business goals.
✨Be Ready for Scenario Questions
Expect questions about how you'd handle specific marketing challenges in the Mid-Market segment. Think through potential scenarios, like launching a new campaign or managing an event, and outline your strategic approach to tackle them.
✨Demonstrate Your Creativity
Zoom is looking for someone who can think outside the box. Prepare to share innovative ideas you've implemented in past roles. Whether it's a unique campaign or a fresh approach to content creation, show how your creativity has led to measurable success.
