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- Tasks: Coordinate and manage marketing campaigns, ensuring quality and timely delivery.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Flexible remote work, part-time hours, and valuable experience in digital marketing.
- Other info: Great opportunity for growth in a fast-paced, collaborative environment.
- Why this job: Be at the forefront of digital marketing, making an impact with innovative campaigns.
- Qualifications: Must have valid Marketo Certification and experience in marketing automation.
The predicted salary is between 30000 - 40000 £ per year.
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms. The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals.
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices.
Responsibilities:
- Act as the main point of contact for stakeholder briefs and campaign coordination.
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo.
- Coordinate production workflows and track progress across tools and timelines.
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness.
- Validate Gather-Marketo integrations and campaign setup before launch.
- Build and manage audience segmentation and campaign scheduling in Marketo.
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements.
- Support reporting and production tracking.
- Identify opportunities to improve processes and enhance campaign execution.
Requirements:
- Valid Marketo Certification (required and must not have expired).
- Proven experience working with marketing automation platforms, preferably Marketo.
- Experience managing email marketing campaigns and digital event activations.
- Experience working with Gather or similar event management platforms.
- Strong understanding of campaign QA processes and attention to detail.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience working in a client-facing or cross-functional coordination role.
- Familiarity with CRM systems, data segmentation, and audience targeting.
- Strong communication and organisational skills.
Must Have:
- Marketo Certificate (not expired).
Marketing Automation & Activation Coordinator employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing automation space, especially those who have experience with Marketo. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects, especially those involving email marketing and livestream events. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Marketo and Gather. Be ready to discuss how you've managed campaigns and ensured quality assurance in your previous roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining our team. Plus, it gives us a chance to see your enthusiasm right from the start.
We think you need these skills to ace Marketing Automation & Activation Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation & Activation Coordinator. Highlight your experience with Marketo and any relevant marketing automation platforms, as well as your project management skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your skills align with our needs. Don’t forget to mention your Marketo certification and any hands-on experience you've had with email campaigns or digital events.
Showcase Your Attention to Detail: Since this role involves quality assurance and campaign execution, make sure to demonstrate your attention to detail in your application. Whether it's through your CV formatting or the way you articulate your experiences, we want to see that you can deliver precision and quality.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Algomarketing Ltd.
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and how you ensure timely delivery while maintaining quality.
✨Demonstrate Attention to Detail
Since QA is crucial for this role, be prepared to talk about your process for ensuring accuracy in campaign execution. Share specific instances where your attention to detail made a difference in a project.
✨Engage with Stakeholders
Discuss your experience in client-facing roles and how you’ve effectively communicated with stakeholders. Be ready to explain how you handle feedback and coordinate with different teams to achieve campaign goals.