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- Tasks: Coordinate and manage marketing campaigns using Marketo and Gather for impactful digital experiences.
- Company: Join a dynamic team supporting Google Marketing Platform stakeholders.
- Benefits: Flexible remote work, part-time hours, and valuable experience in marketing automation.
- Other info: Great opportunity for career growth and to work on exciting projects.
- Why this job: Be at the forefront of digital marketing and enhance your skills in a fast-paced environment.
- Qualifications: Must have valid Marketo Certification and experience with email marketing campaigns.
The predicted salary is between 30000 - 40000 £ per year.
The GMP Academy Production & Activation team supports Google Marketing Platform stakeholders in delivering high-impact digital experiences. This includes building and managing livestream event pages, executing email marketing campaigns, and maintaining audience engagement through Marketo and Gather platforms.
The team operates at the intersection of marketing automation, production delivery, and stakeholder management, ensuring every campaign is executed with precision, quality, and alignment to business goals. From livestream activations to bi-weekly newsletters, the team plays a key role in enabling scalable, data-driven engagement.
The Marketing Automation & Activation Coordinator is responsible for end-to-end coordination and quality assurance of marketing production services for GMP Academy and Partner Center programs. This role combines client-facing project management with hands-on oversight of campaign execution across Marketo and Gather. You will ensure that livestream events, email communications, and audience journeys are delivered accurately, on time, and in line with best practices.
Working closely with a Marketo Architect, you will act as the central point of coordination across stakeholders, ensuring seamless execution and continuous optimization of marketing activations.
Time allocation: Up to 60 hours a month
Responsibilities:
- Act as the main point of contact for stakeholder briefs and campaign coordination.
- Manage end-to-end production delivery of livestream events and email campaigns across Gather and Marketo.
- Coordinate production workflows and track progress across tools and timelines.
- Perform QA on event pages, email builds, and Marketo programs to ensure accuracy and readiness.
- Validate Gather-Marketo integrations and campaign setup before launch.
- Build and manage audience segmentation and campaign scheduling in Marketo.
- Ensure compliance with data governance, opt-ins, and unsubscribe requirements.
- Support reporting and production tracking.
- Identify opportunities to improve processes and enhance campaign execution.
Requirements:
- Valid Marketo Certification (required and must not have expired).
- Proven experience working with marketing automation platforms, preferably Marketo.
- Experience managing email marketing campaigns and digital event activations.
- Experience working with Gather or similar event management platforms.
- Strong understanding of campaign QA processes and attention to detail.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience working in a client-facing or cross-functional coordination role.
- Familiarity with CRM systems, data segmentation, and audience targeting.
- Strong communication and organisational skills.
Must Have: Marketo Certificate (not expired).
Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for opportunities in marketing automation and activation. You never know who might have a lead or can refer you to someone in the industry.
✨Tip Number 2
Get your hands dirty with practical experience. If you can, volunteer for projects or internships that involve Marketo or event management. This not only boosts your CV but also gives you real-world examples to discuss in interviews.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing automation tools. Be ready to discuss how you've used platforms like Marketo in past roles. Show them you’re not just familiar with the tech, but you can leverage it to drive results.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your relevant skills and experiences, especially those related to campaign coordination and stakeholder management.
We think you need these skills to ace Marketing Automation & Activation Coordinator - Europe - Fully Remote - 8 month FTC - 60 hours [...] in London
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with marketing automation platforms, especially Marketo. We want to see how you've used these tools in past roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. Mention specific projects or experiences that align with the responsibilities listed in the job description. It shows us you’re genuinely interested!
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible to make it easy for us to read through your qualifications and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Algomarketing Ltd.
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo and Gather, as these are key platforms for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past projects.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and ability to coordinate with various stakeholders to ensure smooth execution.
✨Demonstrate Attention to Detail
Since quality assurance is a big part of this role, be prepared to talk about your process for ensuring accuracy in campaign execution. Share specific instances where your attention to detail made a difference in a project.
✨Be Ready to Discuss Data Governance
Understanding compliance with data governance and audience targeting is crucial. Brush up on best practices and be ready to explain how you’ve ensured compliance in your previous roles, especially regarding opt-ins and unsubscribe requirements.