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- Tasks: Manage exciting events to promote Google for Education and engage with key stakeholders.
- Company: Join the innovative Google team in a dynamic marketing role.
- Benefits: Flexible working, competitive pay, and opportunities for professional growth.
- Why this job: Be part of impactful events that shape the future of education worldwide.
- Qualifications: Experience in event management and a passion for inclusive marketing.
- Other info: Work in a vibrant environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Objective: Provide event programme management support to the EMEA Google for Education marketing team. This will be managing a portfolio of events, all directed to drive awareness, consideration and ultimately purchase of Google for Education products. This will take the format of a dedicated person who will be provisioned with a Google ldap (google.com) for a 12 month period and be available to be in person at the Google office in London 2-3 days per week.
Key KPIs
- Leads
- Engagements
- Education leader engagements
- Marketing impacted bookings
Metrics will be defined from events but also all follow up and nurturing activities pre and post events.
Product and Brand Highlights
- 170+ million Google Workspace for Education users.
- 150+ million Google Classroom users.
- #1 device globally - Chromebooks have been the top device in primary and secondary education since 2021, with 50 million students and educators using Chromebooks worldwide.
Inclusive Marketing Strategy
If we strive to build products for everyone, we should market to everyone. We want to ensure our events are inclusive and cater for all. We can do better in this area, so would like this vendor to review and deliver event inclusivity best practice.
Key Deliverables
- Large event management: Working with internal teams and our events agency to deliver high-quality, efficient events that share learnings and resources across global teams.
- Bett - January 2025 Learning event(s) (this is currently being scoped).
- Scaled event management - EMEA: Review and propose tradeshows & 3rd party event presence to have a larger reach into our core audience.
- Scale content from our large events (i.e. Bett) to continue to share our narrative in all scaled events.
- Scaled partner and sales event strategy and support with resources, tracking and reporting.
- Education world forum: manage our presence at the event for over 100 ministries of education.
- Reporting: Ongoing reports on impact of these events over time and showing ROI of investment.
Events Marketing Programme Manager employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Programme Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events marketing space. Attend industry meetups, webinars, or even local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event management successes. Include metrics and outcomes to demonstrate your impact. This will help you stand out when chatting with potential employers or during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like us at StudySmarter. Express your enthusiasm for their mission and how you can contribute to their events marketing efforts.
✨Tip Number 4
Prepare for interviews by researching the company’s recent events and campaigns. Be ready to discuss how you can enhance their event strategy, especially around inclusivity. Show them you’re not just another candidate, but someone who truly understands their goals.
We think you need these skills to ace Events Marketing Programme Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Events Marketing Programme Manager role. Highlight your experience in managing events and how it aligns with our goals at StudySmarter. We want to see how you can drive awareness and engagement for Google for Education products!
Showcase Your Metrics: When detailing your past experiences, don’t forget to include specific metrics and KPIs you've achieved. We love numbers that demonstrate your impact, so if you've increased engagement or bookings at previous events, let us know!
Emphasise Inclusivity: Since we’re keen on inclusive marketing strategies, share any relevant experiences you have in making events accessible and welcoming for all. We want to see your commitment to diversity and how you can help us improve in this area.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to join the StudySmarter team!
How to prepare for a job interview at Algomarketing Ltd.
✨Know Your Events Inside Out
Make sure you research the events that the company is involved in, especially those related to Google for Education. Familiarise yourself with their objectives, target audience, and past successes. This will show your genuine interest and help you discuss how you can contribute to their event programme management.
✨Showcase Your Inclusivity Mindset
Since inclusivity is a key focus for this role, be prepared to discuss your ideas on how to make events more inclusive. Think about past experiences where you've successfully implemented inclusive practices and be ready to share these examples during the interview.
✨Demonstrate Your Metrics Savvy
The role involves tracking KPIs and reporting on event impact. Brush up on how to measure success in event marketing. Be ready to talk about specific metrics you've used in previous roles and how you’ve leveraged data to improve event outcomes.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare thoughtful questions about the company's event strategy, team dynamics, and how they define success in this role. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
