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- Tasks: Drive innovative demand generation campaigns for startups and mid-market businesses across EMEA.
- Company: Join a dynamic team in a fast-paced, collaborative environment.
- Benefits: 14-month contract with competitive pay and the chance to make a real impact.
- Why this job: Be a key player in shaping marketing strategies and driving growth.
- Qualifications: 5+ years in demand generation with strong digital marketing skills.
- Other info: Opportunity to work cross-functionally and develop your career in a startup culture.
The predicted salary is between 36000 - 60000 £ per year.
We're seeking an experienced, creative, and results-oriented demand generation marketer with scaled and velocity marketing expertise to drive world-class demand generation and campaigns for Startup and mid-market businesses in EMEA. This is a 14 month maternity leave cover contract but also a business critical role that will have a significant impact across our GTM organization. Moreover, you will help realize this strategy through driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment. This role requires a highly collaborative individual who thinks both strategically and tactically to get things done.
Responsibilities
- Develop the multi-channel, regional demand generation strategy and plan to grow pipeline for mid-market companies and startups across EMEA in collaboration with global marketers and regional experts.
- Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
- Land global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
- Build or adapt compelling content, marketing assets, and thought leadership to address unique regional needs working with global and regional channel experts.
- Own key business and revenue metrics for mid-market and startup across sales funnel while investigating business health issues such as conversion, lead quality, etc.
- Leverage the marketing tech stack and analytics capabilities to drive data-driven decision-making and optimise the demand generation engine.
- Look for innovative new ways to reach and engage our users.
- Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market.
- Continually optimise for efficiency, scale for growth, and prioritise for focus.
- Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
- Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
- Use and/or recommend leading tools to improve or accelerate the work of the campaigns function.
- Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
- Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
- Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
Minimum Requirements
- 5+ years relevant experience running scaled demand generation campaigns.
- Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management.
- Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner.
- Proven track record of landing global campaigns in EMEA markets.
- Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
- Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills; able to convey complex topics with simplicity.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Strong ability to work cross functionally in a highly matrixed organization.
- A startup mentality with a bias to action and the ability to flex in a fast-paced environment.
Demand Generation Specialist EMEA (Mat Leave) employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Specialist EMEA (Mat Leave)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in demand generation. Tailor your answers to show you understand their market and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Demand Generation Specialist EMEA (Mat Leave)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Specialist role. Highlight your experience with demand generation campaigns and how it aligns with our needs at StudySmarter.
Showcase Your Creativity: We love innovative thinkers! Use your application to demonstrate your creative approach to marketing. Share examples of successful campaigns you've run and how you engaged your audience.
Be Data-Driven: Since this role is all about metrics, don’t forget to include any relevant data or analytics skills in your application. Show us how you've used data to drive decisions and optimise campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at Algomarketing Ltd.
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation knowledge, especially around multi-channel strategies and paid media tactics. Be ready to discuss specific campaigns you've run in the past and how they contributed to pipeline growth.
✨Showcase Your Collaboration Skills
This role requires a highly collaborative approach, so be prepared to share examples of how you've worked with sales teams and other departments. Highlight any successful joint planning or execution experiences that demonstrate your ability to align cross-functionally.
✨Be Data-Driven
Since this position involves tracking and analysing campaign performance metrics, come equipped with examples of how you've used data to drive decisions in previous roles. Discuss any tools or analytics capabilities you've leveraged to optimise demand generation efforts.
✨Demonstrate Your Creativity
As a demand generation marketer, creativity is key! Think of innovative campaigns or content you've developed that stood out. Be ready to discuss how you adapt marketing assets to meet unique regional needs, showcasing your ability to think outside the box.
