At a Glance
- Tasks: Drive demand generation strategies for impactful events across EMEA and boost audience engagement.
- Company: Join Stripe's dynamic marketing team, transforming customers into advocates.
- Benefits: Gain valuable experience in a fast-paced environment with growth opportunities.
- Why this job: Make a real impact on high-value events and enhance your marketing skills.
- Qualifications: 5 years in B2B demand generation, strong project management, and communication skills.
- Other info: Collaborate with cross-functional teams and thrive in a culture of innovation.
The predicted salary is between 36000 - 60000 Β£ per year.
Demand Generation Events Manager β EMEA (12 months contract)
Department: Demand Generation
Employment Type: Contract
Location: UK
Description
About the team
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.
We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.
Key Responsibilities
- Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the companyβs overarching business goals.
- Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
- Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
- Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
- Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.
Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.
Skills, Knowledge & Expertise
- Bachelor\βs degree in Marketing, Business, or a related field
- 5 years of experience in B2B demand generation, with a specific focus on events
- Proficient in digital marketing strategies and tools
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent collaboration skills with a history of successful cross-functional teamwork
- Strong analytical skills, with proven ability to analyse data and provide actionable insights
- Exceptional verbal and written communication skills
- A passion for creating compelling event experiences and a deep understanding of what drives attendance
- Experience in promoting large events with 1,000+ attendees
- Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
- Experience in event marketing or event planning
- Ability to work collaboratively with cross-functional and cross-border teams
- Strong problem solving skills and a proactive approach to finding solutions and hitting targets
- Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
- Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
- Experience in high-growth technology or payments industry
#J-18808-Ljbffr
Demand Generation Events Manager - EMEA (12 months contract) employer: Algomarketing Ltd.
Contact Detail:
Algomarketing Ltd. Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Demand Generation Events Manager - EMEA (12 months contract)
β¨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can refer you directly.
β¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past event marketing successes. This gives potential employers a taste of what you can bring to the table.
β¨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds.
β¨Tip Number 4
Apply through our website! Weβve got loads of opportunities that might be perfect for you. Plus, itβs a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Demand Generation Events Manager - EMEA (12 months contract)
Some tips for your application π«‘
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and event marketing. We want to see how your skills align with the role, so donβt hold back on showcasing your achievements!
Show Off Your Communication Skills: Since this role requires strong verbal and written communication, use your application to demonstrate these skills. Keep your language clear and engaging, and make sure to proofread for any typos or errors before hitting send.
Highlight Your Project Management Experience: We love a candidate who can juggle multiple projects! Share specific examples of how you've successfully managed event promotions or marketing campaigns, especially those with large audiences. This will show us you can handle the fast-paced environment we thrive in.
Apply Through Our Website: Donβt forget to submit your application through our website! Itβs the best way for us to receive your details and ensures youβre considered for the role. Plus, it shows youβre keen to join our team at StudySmarter!
How to prepare for a job interview at Algomarketing Ltd.
β¨Know Your Demand Generation Strategies
Make sure you brush up on the latest demand generation strategies, especially those related to event marketing. Be ready to discuss how you've successfully executed campaigns in the past and how you can apply that experience to Stripe's goals.
β¨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple event promotions simultaneously. Highlight your organisational skills and how you ensure timelines are met while collaborating with different teams. This will show you're ready for the fast-paced environment at Stripe.
β¨Understand the Audience
Familiarise yourself with the target audiences in the UK, France, and Germany. If you speak French or German, mention it! Discuss how you would tailor marketing plans to resonate with these local audiences, demonstrating your understanding of cultural nuances.
β¨Be Data-Driven
Come prepared to talk about how you've used data to inform your marketing strategies. Share specific metrics you've tracked, like registration pacing and attendance rates, and how you've adjusted your approach based on performance analysis. This will show your analytical mindset and commitment to continuous improvement.