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For Companies At a Glance
- Tasks: Lead the marketing strategy for Kärcher's B2B business and drive growth.
- Company: Join Kärcher, a leading provider of innovative cleaning solutions.
- Benefits: Enjoy a competitive salary, bonus scheme, and generous holiday allowance.
- Why this job: Be a dynamic leader and make a real impact in a collaborative environment.
- Qualifications: Graduate degree in a relevant field and expertise in B2B marketing.
- Other info: Kärcher values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
This is how you WOW:
- Own and lead the total marketing strategy for Kärcher UK and Ireland's Professional B2B business to deliver on sales and value stream objectives.
- Establish Kärcher as the 1st choice 'complete solution' partner by leveraging physical, digital, and service solutions across all customer touchpoints.
- Drive accelerated growth in share, revenue, and margin by aligning marketing activity with Product Management and Sales priorities.
- Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget.
- Strategically manage B2B lead generation, journey mapping, and channel structures for both Direct and Indirect (Dealer) customers.
- Optimise performance by utilizing data-rational analysis, competitor intelligence, and full Post Campaign Analyses (PCAs) to guide commercial thinking.
It would be WOW if you would bring this in:
- Education: Graduate equivalent in a relevant degree (Essential).
- Knowledge: Expertise in B2B Marketing Comms, Strategy, and CRM/Lead Generation (Essential).
- Experience: Proven track record in managing marketing teams, liaising with B2B sales management, and P&L/performance management (Essential); agency management and sales experience (Desirable).
- Skills: Ability to make data-rational decisions and demonstrate strong leadership competencies (Essential).
- Personal Qualities: A motivational, collaborative, and dynamic leader with excellent interpersonal and communication skills (Essential).
Our Kärcher WOW Package:
- Pension Scheme
- Discretionary Bonus Scheme
- 25 days annual holiday + bank holidays (increases with service)
- Simplyhealth Cash Plan (including retail discount scheme)
- Life Insurance
- Staff discount on Kärcher products
Kärcher UK is an Equal Opportunities Employer. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, or disability. Kärcher UK encourages applications from minorities, women in under-represented positions, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.
Head of Professional Marketing in Banbury employer: Alfred Kärcher SE & Co. KG
Contact Detail:
Alfred Kärcher SE & Co. KG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Professional Marketing in Banbury
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and strategies. This is a great way to demonstrate your expertise in B2B marketing and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching Kärcher's current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around lead generation and CRM – it’ll show you’re ready to WOW them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Kärcher team and ready to take on the challenge of leading their marketing strategy.
We think you need these skills to ace Head of Professional Marketing in Banbury
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading the marketing strategy and making Kärcher the go-to partner in the B2B space.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing and team management. We love seeing how your past roles align with what we're looking for, so don’t hold back on those achievements!
Be Data-Driven: Since we value data-rational decision-making, include examples of how you've used data to drive marketing strategies or improve performance in your previous roles. Show us you can think strategically!
Apply Through Our Website: Remember, the best way to apply is through our website! It ensures your application gets to the right people and helps us keep everything organised. We can't wait to see what you've got!
How to prepare for a job interview at Alfred Kärcher SE & Co. KG
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in communications and lead generation. Be ready to discuss how you've successfully aligned marketing strategies with sales priorities in the past.
✨Showcase Your Leadership Skills
As a potential leader for the Professional Marketing Communications and CRM teams, it's crucial to demonstrate your leadership style. Share specific examples of how you've motivated and developed teams to achieve their goals.
✨Data is Your Best Friend
Prepare to talk about how you've used data-driven analysis to optimise marketing performance. Bring examples of how competitor intelligence and post-campaign analyses have influenced your decision-making.
✨Be Ready to WOW with Your Vision
Think about how you would establish Kärcher as the go-to partner in the market. Have a clear vision of what a successful marketing strategy looks like and be prepared to share your ideas on leveraging physical, digital, and service solutions.
