At a Glance
- Tasks: Lead a dynamic marketing team to create impactful multi-channel campaigns.
- Company: Join Kärcher UK, a leader in consumer marketing with a commitment to innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, and generous holiday allowance.
- Other info: Be part of an inclusive team that values diversity and personal growth.
- Why this job: Make a real difference in a fast-paced environment while developing your leadership skills.
- Qualifications: Marketing degree or CIM qualification with retail B2C experience required.
The predicted salary is between 60000 - 75000 € per year.
Responsibilities
- Lead the Retail Marketing team to deliver best‑in‑class multi‑channel activities that support the Kärcher UK Retail business vision.
- Develop and translate long‑term brand and category strategies (1, 3, and 5‑year plans) into actionable marketing objectives across the consumer journey.
- Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.
- Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.
- Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment.
- Drive a high‑performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.
Qualifications
- Marketing degree or professional CIM qualification.
- Proven experience in a Retail B2C environment.
- Knowledge of consumer durables or the cleaning industry (Desirable).
- Extensive background in consumer marketing, brand strategy, large‑scale media planning, and agency management.
- Experience with retail media and in‑store POS is a plus.
- Expert level in leading, coaching, and motivating teams, alongside strong stakeholder management and communication skills.
- A strategic, analytical thinker who is innovative and detail‑oriented.
- A proactive, hands‑on self‑starter and team player with strong influencing and presentation skills.
- Full UK driving licence essential.
Benefits
- Pension Scheme.
- Discretionary Bonus Scheme.
- 25 days annual holiday + bank holidays (increases with service).
- Life Insurance cover.
Equal Opportunity Statement
Kärcher UK is an Equal Opportunities Employer who seeks to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics. Kärcher UK encourages applications from minorities, women in positions where they are under‑represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need. We thank all applicants for their interest; however, only candidates under consideration will be contacted.
Head of Consumer Marketing (12 month FTC) in Banbury employer: Alfred Kärcher SE & Co. KG
Kärcher UK is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to lead innovative marketing strategies in the consumer durables sector. With a strong focus on professional development, team mentorship, and collaboration across departments, employees are empowered to thrive in their roles while enjoying competitive benefits such as a pension scheme, discretionary bonuses, and generous holiday allowances. Located in a vibrant market, Kärcher UK provides a unique opportunity for those looking to make a meaningful impact in a forward-thinking company.
Contact Detail:
Alfred Kärcher SE & Co. KG Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Consumer Marketing (12 month FTC) in Banbury
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in retail B2C. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best marketing campaigns and strategies. When you get the chance to meet potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Kärcher UK, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Stay sharp on industry trends! Keep yourself updated on the latest in consumer marketing and retail strategies. This knowledge will not only help you in interviews but also show that you're genuinely passionate about the field.
We think you need these skills to ace Head of Consumer Marketing (12 month FTC) in Banbury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Consumer Marketing role. Highlight your experience in retail B2C environments and any relevant qualifications, like your marketing degree or CIM certification. We want to see how your background aligns with our needs!
Showcase Your Achievements:When writing your application, don’t just list your responsibilities; showcase your achievements! Use specific examples that demonstrate your success in leading marketing teams, managing budgets, and driving performance metrics. This helps us see the impact you've made in previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for a proactive, hands-on self-starter, so don’t be afraid to show us your innovative side and how you’ve motivated teams in the past. Authenticity goes a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Alfred Kärcher SE & Co. KG
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing strategies, especially those relevant to the retail B2C environment. Be ready to discuss how you would translate long-term brand strategies into actionable objectives that align with Kärcher's vision.
✨Showcase Your Leadership Skills
As a Head of Consumer Marketing, you'll be leading a team. Prepare examples of how you've successfully mentored and motivated teams in the past. Highlight your experience in driving a high-performance culture and how you measure success.
✨Understand the Budgeting Process
Familiarise yourself with managing marketing budgets. Be prepared to discuss how you track spend and ensure resources are aligned with annual planning processes. This will show that you can handle the financial aspects of the role effectively.
✨Build Relationships
Since this role involves managing key external relationships, think about how you’ve successfully collaborated with media agencies, PR, and influencers before. Bring examples of how you’ve built and maintained these relationships to the table.
