At a Glance
- Tasks: Lead strategic marketing initiatives to drive global growth and connect with new markets.
- Company: Join Alfred H Knight, a family-owned business with a strong global presence.
- Benefits: Competitive salary, pension, life assurance, and employee assistance programme.
- Other info: Opportunity for professional growth and mentoring a talented team.
- Why this job: Shape the future of marketing in a dynamic, hybrid work environment.
- Qualifications: Degree in Marketing or Digital Marketing; B2B experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
Alfred H Knight has an exciting opportunity for a Senior Marketing Manager to join our team at our Head Office in Prescot, Liverpool. This is a newly created, high-impact role designed for a strategic leader ready to shape the future of our rapid global growth and secure AHK’s position as a leading partner in the global marketplace.
As we continue to grow internationally, we are seeking a commercial marketing leader to lead our External Marketing Team, who will report to the Head of Marketing & Communications. This isn't just about managing a function; it’s about taking the function to the next level, building an outward-facing engine that connects AHK’s deep technical expertise with global markets to drive new business and inspire our customers.
We offer a dynamic, hybrid working environment that provides the perfect balance of collaboration and flexibility.
Why join us?
- Strategic Influence: You will lead the definition and communication of external marketing strategies, ensuring they align with our global commercial objectives across all our business streams.
- Drive Global Growth: You will own the strategic direction of key campaigns, ensuring a predictable, scalable flow of high-quality leads into our pipeline.
- Operational Excellence: You will own the process of connecting strategy to execution, utilising your autonomy to ensure maximum operational efficiency and achievement of key business results.
- Tangible Results: You will see the direct impact of your work through clear visibility of marketing’s contribution to revenue growth.
- Empower a Talented Team: You will mentor and develop a dedicated team, fostering a culture of professional growth and continuous improvement.
ABOUT US
Alfred H Knight is a totally independent, family owned business spanning five generations. A global network of strategically placed offices and laboratories enable global trade by providing independent inspection, analysis and consultancy services to the metals and minerals, solid fuels and agriculture industries. We have honed and carefully crafted our reputation, delivering knowledge and professionalism in all aspects of weighing, sampling and analysis. We thrive by continuing to re-invest in our facilities, technology and people.
DO YOU HAVE WHAT IT TAKES?
To be successful at Alfred H Knight you will need to display the following:
REQUIRED KNOWLEDGE AND WORK EXPERIENCE
- Essential
- Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
- Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
- Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
- Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
Required Competencies
- Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
- Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
- Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
- Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
- CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.
Required Work Experience
- Substantial B2B marketing experience, preferably within a TIC (Testing, Inspection, Certification) company or related sectors like Metals & Minerals, Mining, Engineering or Life Sciences.
- Experience working for a complex, matrixed organisation.
- Proven experience in effectively managing and leading a team of marketing professionals.
- A demonstrable track record of delivering measurable demand generation and new market entry success.
- Experience managing the complete customer journey with a focus on strategic lifecycle marketing.
REQUIRED QUALIFICATIONS
- Degree level or equivalent qualification in Marketing or Digital Marketing.
- A project management qualification is desirable.
REQUIRED LANGUAGES
Additional language skills, particularly Spanish, would be advantageous. Some domestic and international travel may be required.
BENEFITS
We are offering an excellent opportunity with a salary and benefits package to match, including pension, life assurance and an employee assistance programme. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. Alfred H Knight is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior Marketing Manager in Liverpool employer: Alfred H Knight Group
Alfred H Knight is an exceptional employer, offering a dynamic hybrid working environment that fosters collaboration and flexibility while empowering employees to drive global growth. As a family-owned business with a rich heritage, we prioritise professional development and operational excellence, ensuring that our team members see the tangible impact of their contributions to revenue growth. Join us in Prescot, Liverpool, where you can lead a talented marketing team and shape the future of our international presence in a supportive and inclusive culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alfred H Knight Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alfred H Knight Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alfred H Knight Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alfred H Knight Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alfred H Knight Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alfred H Knight Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alfred H Knight Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alfred H Knight Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alfred H Knight Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alfred H Knight Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
