At a Glance
- Tasks: Lead strategic marketing initiatives to drive global growth and connect with new markets.
- Company: Join Alfred H Knight, a family-owned business with a strong global presence.
- Benefits: Competitive salary, pension, life assurance, and employee assistance programme.
- Other info: Opportunity for professional growth and mentoring a talented team.
- Why this job: Shape the future of marketing in a dynamic, hybrid work environment.
- Qualifications: Degree in Marketing or Digital Marketing; B2B experience preferred.
The predicted salary is between 60000 - 80000 £ per year.
Alfred H Knight has an exciting opportunity for a Senior Marketing Manager to join our team at our Head Office in Prescot, Liverpool. This is a newly created, high-impact role designed for a strategic leader ready to shape the future of our rapid global growth and secure AHK’s position as a leading partner in the global marketplace.
As we continue to grow internationally, we are seeking a commercial marketing leader to lead our External Marketing Team, who will report to the Head of Marketing & Communications. This isn't just about managing a function; it’s about taking the function to the next level, building an outward-facing engine that connects AHK’s deep technical expertise with global markets to drive new business and inspire our customers.
We offer a dynamic, hybrid working environment that provides the perfect balance of collaboration and flexibility.
Why join us?
- Strategic Influence: You will lead the definition and communication of external marketing strategies, ensuring they align with our global commercial objectives across all our business streams.
- Drive Global Growth: You will own the strategic direction of key campaigns, ensuring a predictable, scalable flow of high-quality leads into our pipeline.
- Operational Excellence: You will own the process of connecting strategy to execution, utilising your autonomy to ensure maximum operational efficiency and achievement of key business results.
- Tangible Results: You will see the direct impact of your work through clear visibility of marketing’s contribution to revenue growth.
- Empower a Talented Team: You will mentor and develop a dedicated team, fostering a culture of professional growth and continuous improvement.
ABOUT US
Alfred H Knight is a totally independent, family owned business spanning five generations. A global network of strategically placed offices and laboratories enable global trade by providing independent inspection, analysis and consultancy services to the metals and minerals, solid fuels and agriculture industries. We have honed and carefully crafted our reputation, delivering knowledge and professionalism in all aspects of weighing, sampling and analysis. We thrive by continuing to re-invest in our facilities, technology and people.
DO YOU HAVE WHAT IT TAKES?
To be successful at Alfred H Knight you will need to display the following:
REQUIRED KNOWLEDGE AND WORK EXPERIENCE
- Essential
- Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
- Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
- Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
- Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
Required Competencies
- Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
- Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
- Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
- Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
- CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.
Required Work Experience
- Substantial B2B marketing experience, preferably within a TIC (Testing, Inspection, Certification) company or related sectors like Metals & Minerals, Mining, Engineering or Life Sciences.
- Experience working for a complex, matrixed organisation.
- Proven experience in effectively managing and leading a team of marketing professionals.
- A demonstrable track record of delivering measurable demand generation and new market entry success.
- Experience managing the complete customer journey with a focus on strategic lifecycle marketing.
REQUIRED QUALIFICATIONS
- Degree level or equivalent qualification in Marketing or Digital Marketing.
- A project management qualification is desirable.
REQUIRED LANGUAGES
Additional language skills, particularly Spanish, would be advantageous. Some domestic and international travel may be required.
BENEFITS
We are offering an excellent opportunity with a salary and benefits package to match, including pension, life assurance and an employee assistance programme. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. Alfred H Knight is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Senior Marketing Manager in Liverpool employer: Alfred H Knight Group
Alfred H Knight is an exceptional employer, offering a dynamic hybrid working environment that fosters collaboration and flexibility while empowering employees to drive global growth. As a family-owned business with a rich heritage, we prioritise professional development and operational excellence, ensuring that our team members see the tangible impact of their contributions to revenue growth. Join us in Prescot, Liverpool, where you can lead a talented marketing team and shape the future of our international presence in a supportive and inclusive culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their marketing strategies and think about how you can contribute to their growth. This will show that you're not just interested in any job, but specifically in helping AHK thrive.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in driving campaigns and leading teams. Highlight your strategic thinking and how you've delivered results in previous roles. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Alfred H Knight. Let's make it happen!
We think you need these skills to ace Senior Marketing Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your strategic growth experience and any relevant campaigns you've led that align with AHK's goals.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this high-impact role. Share specific examples of how you've driven global growth and mentored teams in the past.
Showcase Your Data Skills:Since data proficiency is key, include examples of how you've used data analysis to inform marketing strategies. This will show us you can connect strategy to execution effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Alfred H Knight Group
✨Know Your Stuff
Before the interview, dive deep into Alfred H Knight's mission and values. Understand their market position and recent campaigns. This will help you articulate how your strategic vision aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your mentoring and team development experiences. Discuss how you've empowered teams in previous roles to achieve operational excellence and drive results.
✨Be Data-Driven
Since the role requires a high level of data analysis, come prepared with specific metrics from past campaigns you've managed. Be ready to discuss how you used data to inform decisions and improve marketing strategies.
✨Engage with Stakeholders
Think about how you've built relationships across departments in your previous roles. Prepare to share stories that demonstrate your communication skills and ability to influence stakeholders effectively.
