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For Companies At a Glance
- Tasks: Lead Amazon strategy, drive sales, and mentor a talented team for a premium brand.
- Company: Join a high-profile consumer brand focused on digital growth and innovation.
- Benefits: Enjoy autonomy, a collaborative environment, and the chance to shape Amazon strategy.
- Why this job: Make a real impact in a dynamic role with ownership from day one.
- Qualifications: 5+ years of Amazon experience and strong leadership skills required.
- Other info: Opportunity to work with a passionate team and elevate your career.
The predicted salary is between 43200 - 72000 £ per year.
Head of Online Marketing
This role is a strategic leadership position at the heart of a premium consumer brand’s digital growth journey. You will take full ownership of Amazon operations across Vendor Central and Seller Central, driving sales, shaping strategy, and leading a talented team to deliver exceptional results.
What You’ll Be Doing
Amazon Strategy & Growth
- Own the end-to-end Amazon strategy, scaling revenue and margin across Vendor Central and Seller Central.
- Monitor trends, competitor activity, and category data to uncover opportunities.
- Report on KPIs – traffic, conversion, sales performance, and ad ROI – with precision and insight.
- Oversee 2,500+ SKUs ensuring every listing is accurate, optimised, and compliant.
- Launch new products effectively while managing discontinuations.
- Partner with content and design teams to ensure images, copy, and A+ content are world-class.
- Lead and mentor a specialist team covering listings, stock accuracy, and operations.
- Collaborate with logistics, finance, and marketing for seamless execution.
- Elevate capability through training and process improvement.
Operational & Commercial Excellence
- Ensure Vendor Central runs smoothly – from POs to chargebacks.
- Build and scale Seller Central infrastructure, FBA/FBM, and fulfilment workflows.
- Own stock management, demand forecasting, and promotional execution.
- Take full control of Amazon Advertising strategy across Sponsored Products, Brands, and beyond.
- Deliver high-ROI campaigns for peak events like Prime Day and Black Friday.
- Continuously optimise campaigns for efficiency and growth.
Compliance & Brand Protection
- Safeguard brand presence against unauthorised sellers.
- Stay ahead of Amazon’s evolving policies, algorithms, and fee structures.
What We’re Looking For
✔ 5+ years’ hands‑on Amazon experience (Vendor & Seller Central).
✔ Proven track record of scaling sales and profitability in Amazon environments.
✔ Strong commercial acumen – from contribution margin to promotional mechanics.
✔ Experience managing large catalogues (1,000+ SKUs).
✔ Confident in Amazon Advertising Console, Brand Registry, Helium 10/Jungle Scout, and advanced Excel/data tools.
✔ Leadership experience with the ability to mentor and grow a high‑performing team.
Nice to have: Experience launching new brands/products on Amazon, multi‑region expertise (EU/US), DSP advertising.
What’s On Offer
✨ The chance to shape the Amazon strategy for a premium, high‑profile brand.
✨ Autonomy and ownership from day one.
✨ A collaborative and ambitious team environment.
⚡ If you’re a marketplace expert who knows how to blend strategy, data, and execution to dominate Amazon, we want to hear from you.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Cutlery and Handtool Manufacturing
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Head of Online Marketing employer: Alfen
Contact Detail:
Alfen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Online Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your Amazon strategies and successes. We want to see how you’ve driven sales and optimised listings – make it visual and engaging!
✨Tip Number 3
Prepare for interviews by practising common questions related to Amazon operations and marketing strategies. We suggest doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Head of Online Marketing
Some tips for your application 🫡
Show Your Amazon Expertise: Make sure to highlight your hands-on experience with both Vendor Central and Seller Central. We want to see how you've scaled sales and profitability in your previous roles, so don’t hold back on those success stories!
Be Data-Driven: Since this role is all about strategy and growth, include specific KPIs you've managed in the past. Whether it’s traffic, conversion rates, or ad ROI, we love numbers that tell a story about your impact.
Tailor Your Application: Don’t just send a generic CV! Make sure your application speaks directly to the job description. Use the same language and keywords we’ve used to show us you’re the perfect fit for our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Alfen
✨Know Your Amazon Inside Out
Make sure you’re well-versed in both Vendor Central and Seller Central. Brush up on your knowledge of Amazon's algorithms, fee structures, and advertising tools like the Advertising Console. Being able to discuss specific strategies you've implemented in the past will show that you’re not just familiar with the platform, but that you can leverage it for growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous roles. Think about times when you’ve mentored team members or improved processes. This role requires a strong leader, so be ready to discuss your approach to building high-performing teams and how you’ve driven results through collaboration.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to Amazon operations, such as traffic, conversion rates, and ROI on ad spend. Be prepared to share how you’ve used data to inform your decisions and optimise campaigns. Showing that you can analyse trends and make data-backed recommendations will set you apart.
✨Understand the Brand’s Vision
Research the premium consumer brand you’re interviewing for. Understand their market position, target audience, and current challenges. Be ready to discuss how you can align your Amazon strategy with their overall business goals. This shows that you’re not just looking for a job, but that you’re genuinely interested in contributing to their success.
