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- Tasks: Lead offline marketing and PR strategies to boost brand visibility and sales.
- Company: Join a dynamic employee-owned company focused on travel and hospitality.
- Benefits: Enjoy competitive salary, flexible hours, and fantastic holiday discounts.
- Why this job: Make a real impact in a creative role with growth opportunities.
- Qualifications: Experience in marketing, creativity, and strong organisational skills required.
- Other info: Be part of a supportive team with excellent job security and development perks.
The predicted salary is between 36000 - 60000 £ per year.
Reporting to the Head of Marketing and Product, the Marketing Manager will be responsible for the offline and PR elements of Alfa Holiday and Alfa Hotels marketing ensuring their brand images are communicated in such a way as to maximise sales and ensure ongoing competitive advantage in the marketplace. The Marketing Manager will work closely with the Head of Marketing and Product on business reports and finding new channels for customer acquisition. This role will have the responsibility of managing a marketing assistant and provide support on the over-arching marketing strategy. Working in partnership with the Digital Marketing Manager will be essential to ensure a consistent message is seen by customers both online and offline. This role is office based, predominately working 5 days per week Monday to Friday, with flexible hours in place, with a salary of £40,000 per annum.
Benefits of being an employee owner:
- Bi-annual tax-free dividend due to our employee-owned status (circa £1,500 last year)
- Funding for any relevant training courses to aid your development
- Job Security – our employee-owned status provides better job security, as we can't be sold to another company
- 30 days annual leave with a flexi time scheme in operation
- Flexible office hours
- Support and continuous development opportunities
- Competitive occupational sick pay scheme
- Fantastic discounts on our holidays and hotel stays
- Employee assistance programme - Health Assured
- Length of service rewards
- Reward, recognition and engagement programs
- Annual pay reviews in April each year
The role responsibilities include:
- Being the main point of contact for all offline marketing activities
- The planning and delivery of customer acquisition and retention via direct marketing offline channels to ensure best ROI
- The development and promotion of the Groups brands via consistent marketing messages both internally and externally
- Overseeing the brochure production process on an annual basis
- Developing and implementing a marketing plan for the Travel Trade network
- Managing and negotiating with suppliers on outsourced marketing elements
- Developing and supporting with the internal brand and communications pieces
- Planning and managing the PR strategy for the Group
- Management of the offline team including development and training
- Managing the key marketing KPI’s
Key skills and experience:
- Experience of working in a similar role within a marketing function
- Experience of creating brochures or similar offline marketing material in a B2C environment
- Ability to use data to drive your marketing decisions
- Creative approach bringing new ideas to the table to influence sales and brand presence
- Organisational skills excellent to be able to meet key marketing deadlines, organising your own and your team’s tasks
- Managerial experience
- Excellent negotiation skills with external suppliers
- Accuracy and attention to detail is essential
- Ideally marketing qualification or qualified by experience
If you feel you are friendly, positive and passionate and have the necessary skills and experience to be successful in the Marketing Manager role, we encourage you to apply.
Marketing Manager in Chorley employer: Alfa Travel
Contact Detail:
Alfa Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Chorley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best offline marketing projects, brochures, or PR campaigns. This will give you an edge when chatting with hiring managers and help them see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their brand image and drive customer acquisition. Tailor your answers to show you understand their goals and how you fit into the picture.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start!
We think you need these skills to ace Marketing Manager in Chorley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in offline marketing and PR, and don’t forget to showcase any managerial experience you have. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our brand's success. Be sure to mention specific examples of your past achievements that relate to the job description.
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of innovative campaigns or projects you've worked on. We love seeing fresh ideas, so don’t hold back on sharing your creative flair in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your application!
How to prepare for a job interview at Alfa Travel
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around offline strategies and PR. Be ready to discuss how you've successfully driven customer acquisition in previous roles, and have examples of brochures or campaigns you've worked on that had a measurable impact.
✨Showcase Your Creativity
This role requires a creative approach, so come prepared with fresh ideas that could enhance their brand presence. Think about innovative marketing tactics you've used before and be ready to share how they influenced sales.
✨Demonstrate Leadership Skills
As you'll be managing a marketing assistant, it's crucial to highlight your managerial experience. Share specific examples of how you've developed and trained team members in the past, and how you ensure tasks are organised and deadlines are met.
✨Prepare for Negotiation Scenarios
Since negotiation skills are key for this role, think of instances where you've successfully negotiated with suppliers or partners. Be ready to discuss your approach and the outcomes, as this will show your ability to manage external relationships effectively.
