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- Tasks: Drive new business growth through engaging conversations and high-quality sales opportunities.
- Company: Award-winning payroll and HR solutions provider in an exciting growth phase.
- Benefits: Competitive salary, uncapped commission, hybrid working, and ongoing training.
- Other info: Clear progression path to Account Executive within 18-24 months.
- Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
- Qualifications: Confidence in outbound sales and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
We deliver award-winning payroll and HR solutions to over 1,000 clients and are now entering an exciting phase of growth, with a target to scale revenue from £20M to £40M over the next three years.
Our approach to sales is modern and data-driven. We use market insights, buying signals and AI-powered tools to help our teams work smarter, identify high-value opportunities and engage the right decision-makers.
As a Sales Development Representative, you will play a critical role in driving pipeline growth across new business and existing accounts. This is a phone-led role where success comes from building genuine conversations and creating high-quality sales opportunities.
You will work across a balanced mix of inbound lead qualification, outbound prospecting and account expansion, helping to evolve our go-to-market strategy from a historically inbound-led model. This role reports to the Head of Rev Ops and is based in Newcastle, with a minimum expectation of three days per week in the office.
What You Will Do
- Generate new business opportunities through outbound prospecting across phone, email and LinkedIn
- Qualify inbound leads and convert marketing interest into sales-ready opportunities
- Identify upsell and cross-sell opportunities within existing customer accounts
- Research target accounts, map stakeholders and engage key decision-makers
- Build and manage a consistent pipeline of qualified opportunities
- Collaborate with Sales and Marketing to refine messaging and targeting
- Maintain accurate CRM records and consistently hit activity and pipeline targets
Targets and Performance
- Target of 12 qualified opportunities per month
- High-performance benchmark of 17 to 19 opportunities, based on current team performance from inbound activity
- Accelerators in place for exceeding targets, including enhanced commission at higher performance levels
Team and Growth
- Current team of 2 SDRs and 6 Account Executives
- Role split across inbound, outbound and account expansion, initially balanced and evolving based on individual strengths
- Planned team expansion aligned with growth strategy, with increasing specialisation over time
- Typical progression path to Account Executive within 18 to 24 months, dependent on performance
What You Will Bring
- Confidence in outbound sales, particularly cold calling and proactive outreach
- Strong communication skills and the ability to build rapport quickly
- High emotional intelligence and natural conversational ability
- A competitive and target-driven mindset with resilience and consistency
- Curiosity and commercial awareness to identify new opportunities
- A data-driven approach to prioritising activity and improving performance
- Experience with CRM systems or sales tools such as HubSpot or Cognism is beneficial but not essential
- A team-first mindset with a desire to grow in a fast-paced environment
Technology
- HubSpot CRM
- Cognism
- Sales enablement tools
- Emerging AI-driven workflow and sales signal systems
Compensation and Benefits
- Base salary of £30,000
- Uncapped commission with £10,000 on-target earnings paid monthly
- Accelerators for overperformance, including double commission potential
- Hybrid working with a minimum of three days per week in the Newcastle office
- 25 days holiday plus bank holidays
- Pension scheme
- Ongoing sales training, coaching and development
- Access to modern sales tools and technology
- A collaborative, high-performance environment with clear progression opportunities
PLEASE COMPLETE THE VIDEO SCREEN TO FAST TRACK YOUR APPLICATION
Sales Development Representative employer: ALFA TECHNOLOGY RECRUITMENT LTD
Contact Detail:
ALFA TECHNOLOGY RECRUITMENT LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest when you connect with them.
✨Tip Number 2
Practice your pitch! Whether it's on the phone or in person, being able to communicate your value clearly and confidently is key. Role-play with a friend or use a mirror to refine your delivery.
✨Tip Number 3
Network like a pro! Use LinkedIn to connect with current employees and engage in relevant discussions. This can give you insider insights and potentially lead to referrals.
✨Tip Number 4
Don’t forget to follow up! After any conversation or interview, send a thank-you note. It shows appreciation and keeps you top of mind as they make their decision.
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Personality: When writing your application, let your personality shine through! We want to see who you are beyond your CV. Use a friendly tone and don’t be afraid to share a bit about your passions and interests that relate to the role.
Tailor Your Application: Make sure to customise your application for the Sales Development Representative role. Highlight your relevant experience in outbound sales and any specific skills that match our job description. This shows us you’ve done your homework and are genuinely interested!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of what you want to say. Avoid fluff and focus on your achievements and how they relate to the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at ALFA TECHNOLOGY RECRUITMENT LTD
✨Know Your Numbers
Before the interview, brush up on your sales metrics and targets. Be ready to discuss how you've met or exceeded quotas in previous roles. This shows you understand the importance of performance in a Sales Development Representative position.
✨Master the Art of Conversation
Since this role is all about building genuine conversations, practice your communication skills. Role-play with a friend or family member to simulate cold calls and inbound lead qualifications. The more comfortable you are, the better you'll connect with potential clients.
✨Research the Company
Dive deep into the company's background, their products, and their growth strategy. Understanding their approach to sales and how they leverage data will help you tailor your responses and demonstrate your enthusiasm for the role.
✨Prepare Questions
Have a list of insightful questions ready to ask at the end of the interview. This could include inquiries about team dynamics, growth opportunities, or how success is measured in the role. It shows you're genuinely interested and engaged.