At a Glance
- Tasks: Lead a dynamic marketing team and shape market strategies for Alfa's innovative software solutions.
- Company: Join Alfa, a leading provider in the global auto and equipment finance industry.
- Benefits: Enjoy 27 days' leave, private health insurance, and flexible working options.
- Other info: Be part of a rapidly expanding company with excellent career growth opportunities.
- Why this job: Make a real impact in a collaborative environment while driving market success.
- Qualifications: Proven experience in market strategy and leadership within enterprise software.
The predicted salary is between 90000 - 110000 £ per year.
Inclusion is the beating heart of Alfa so whoever you are, you can show up as your best self every day - be that from home, from our offices, or a little bit of both. We've got the tech, we've got the opportunities, all we're missing is you.
We're looking for a Director of Markets to lead the team that acts as the voice of the market inside Alfa - shaping how we win in the global auto and equipment finance industry.
What we'll do together
You'll lead Alfa's Markets function, building and leading a team of Market Leads and analysts who act as the voice of the market inside Alfa. Through a deep understanding of customer needs, competitive positioning, regulatory change and industry trends, you'll make sure our commercial, product and strategic direction stays aligned to real market opportunities. You'll own our market-level go-to-market strategies and propositions, support major sales opportunities with strategic guidance and executive-level engagement, and act as a senior external voice for Alfa with customers, prospects, industry bodies and analysts - including a leading role in shaping the content and themes at Alfa Connect, our flagship client event.
How we'll work together
You'll be a key member of our Revenue leadership team, working closely with Product, Strategy, Delivery, Partnering and Marketing so that market insight shapes everything from product roadmaps to campaign planning. You'll lead, coach and develop the Markets team, building a collaborative, inclusive and externally-focused culture that reflects our values of working together, listening and constructive challenge.
The tools we'll use
Your real toolkit is market intelligence: customer and competitor insight, regulatory tracking and structured strategic thinking, backed up by close partnership with our Revenue, Product and Strategy teams and the platforms they use to plan, track and measure progress against our commercial goals.
What you'll bring to the team
- Significant experience in a senior market strategy, commercial leadership, product marketing, industry practice leadership or consulting role within enterprise software
- A strong understanding of regulated financial services markets - ideally automotive, equipment or commercial finance, or an adjacent sector
- A track record of defining and executing go-to-market strategies for complex B2B software products and services
- Experience leading and developing senior, highly skilled teams
- Strong commercial acumen, with experience supporting revenue growth, market expansion and strategic planning
- Exceptional communication and presentation skills, comfortable engaging executive stakeholders, customers and prospects
- A history of representing organisations externally through industry forums, conferences or customer engagements
- An understanding of AI, automation and the emerging technologies reshaping financial services
What we'll do for you
- 27 days' annual leave plus bank holidays and flexible cultural days
- Pension contribution match up to 6%
- Your choice of a Windows or Mac laptop
- Private health insurance and access to a private GP
- Enhanced maternity, paternity and adoption leave with family-friendly policies
- Income protection
- Life, disability and worldwide travel insurance
- Interest-free loans of up to 10,000 after probation
- Wellhub access to gyms, classes and wellbeing apps
- Support pursuing membership of professional bodies
- 5 days per year for conferences or training
- 3 paid days of volunteering per year
About Alfa
With over 500 employees worldwide, Alfa is a leading provider of software and services to the global auto and equipment finance industries. Alfa Systems, our technology platform, is at the heart of some of the world's largest asset finance companies - consolidating multiple client systems onto a single platform, supporting retail and corporate business for auto, equipment, wholesale and dealer finance across jurisdictions, with integrated workflow and automated processing built in. With over 30 current clients across 26 countries, Alfa has delivered successful projects since 1990 and is expanding rapidly across Europe, North America and beyond.
Summary
Location: UK London
Type: Full time
Head of Marketing - Full Time employer: Alfa Financial Software
Alfa is an exceptional employer that champions inclusion and flexibility, allowing you to thrive in a hybrid working environment. With a strong focus on employee well-being, we offer generous benefits such as private health insurance, enhanced family leave policies, and opportunities for professional development, all while being part of a collaborative team that plays a crucial role in the information security landscape of leading asset finance companies worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Full Time
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alfa Financial Software and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alfa Financial Software are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alfa Financial Software on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alfa Financial Software. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing - Full Time
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alfa Financial Software. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alfa Financial Software:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alfa Financial Software’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alfa Financial Software
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alfa Financial Software will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alfa Financial Software, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
