Area Sales Manager – Midlands in Birmingham

Area Sales Manager – Midlands in Birmingham

Birmingham Full-Time 42000 - 58000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales across the Midlands, selling construction equipment and power generation solutions.
  • Company: Established dealership in the construction equipment sector with a strong market presence.
  • Benefits: Competitive salary of £50,000 plus bonus, car, and comprehensive package.
  • Why this job: Join a dynamic team and make an impact in the construction industry.
  • Qualifications: Proven B2B sales experience, ideally in construction or related sectors.
  • Other info: Opportunity to build relationships and grow your career in a thriving market.

The predicted salary is between 42000 - 58000 £ per year.

We are looking for a driven and customer-focused Area Sales Manager to cover the Midlands region. Working for a well-established Construction Equipment dealership, you will be responsible for selling a range of construction equipment and power generation solutions into the Construction, Industrial, and Waste & Recycling markets. This role is focused on developing new business, growing existing accounts, and strengthening the company’s presence across the region through a consultative, solutions-led sales approach.

Key Responsibilities

  • Manage and develop sales activity across the Midlands territory
  • Sell a range of construction equipment and power generation products, including associated service and support offerings
  • Identify and convert new business opportunities while maintaining and growing existing customer relationships
  • Build strong relationships with end users, plant managers, site managers, and procurement teams
  • Conduct regular customer visits, site surveys, and equipment demonstrations
  • Prepare and present quotations, proposals, and tenders

Skills & Experience

  • Proven experience in B2B field sales, ideally within construction equipment, plant hire, power generation, or a related sector
  • Strong understanding of the Construction, Industrial, and/or Waste & Recycling markets
  • Ability to manage a regional territory independently and effectively
  • Excellent communication, negotiation, and relationship-building skills
  • Previous experience working for a construction equipment dealership
  • Knowledge of excavators, loaders, telehandlers, crushers, screeners, or generators
  • Existing customer network within the Midlands region

Area Sales Manager – Midlands in Birmingham employer: Alfa-Executive Solutions

As an Area Sales Manager with our well-established Construction Equipment dealership in the Midlands, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. We offer competitive salaries, performance bonuses, and a comprehensive benefits package, alongside opportunities to build strong relationships within the construction and industrial sectors. Join us to be part of a team that values innovation and customer satisfaction, while enjoying the unique advantages of working in a vibrant region known for its diverse market potential.
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Contact Detail:

Alfa-Executive Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager – Midlands in Birmingham

Tip Number 1

Network like a pro! Get out there and connect with people in the construction and power generation sectors. Attend industry events, trade shows, or local meet-ups to meet potential clients and other sales professionals. Remember, it’s all about building those relationships!

Tip Number 2

Showcase your expertise! When you’re chatting with potential clients, don’t just sell products; share your knowledge about construction equipment and power generation solutions. This consultative approach will help you stand out and build trust with your audience.

Tip Number 3

Follow up like a champ! After meeting someone or sending a proposal, make sure to follow up. A quick email or call can keep you top of mind and show that you’re genuinely interested in helping them find the right solutions.

Tip Number 4

Apply through our website! We’ve got loads of resources to help you land that Area Sales Manager role. Plus, applying directly through us means you’ll be in the loop for any updates and opportunities tailored just for you.

We think you need these skills to ace Area Sales Manager – Midlands in Birmingham

B2B Field Sales
Construction Equipment Knowledge
Power Generation Knowledge
Customer Relationship Management
Negotiation Skills
Communication Skills
Territory Management
Market Understanding (Construction, Industrial, Waste & Recycling)
Consultative Selling
Proposal Preparation
Equipment Demonstration
Networking Skills
Account Development
Sales Strategy

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in B2B field sales and any specific knowledge you have about construction equipment or power generation. We want to see how your skills match what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of the Midlands market and your approach to building customer relationships.

Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've successfully developed new business or grown existing accounts. We love seeing results!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!

How to prepare for a job interview at Alfa-Executive Solutions

Know Your Products Inside Out

Make sure you’re well-versed in the construction equipment and power generation products you'll be selling. Familiarise yourself with the features, benefits, and applications of each product. This knowledge will help you answer questions confidently and demonstrate your expertise during the interview.

Research the Company and Market

Before the interview, take some time to research the company’s position in the market and its competitors. Understand their customer base and recent projects. This will not only show your interest but also allow you to tailor your responses to align with their goals and challenges.

Prepare for Scenario-Based Questions

Expect to face scenario-based questions that assess your problem-solving and sales skills. Think of examples from your past experience where you successfully developed new business or strengthened customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.

Showcase Your Relationship-Building Skills

Since this role involves building strong relationships with various stakeholders, be ready to discuss how you’ve successfully managed client relationships in the past. Highlight specific instances where your communication and negotiation skills led to successful outcomes, as this will resonate well with the interviewers.

Area Sales Manager – Midlands in Birmingham
Alfa-Executive Solutions
Location: Birmingham
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