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For Companies At a Glance
- Tasks: Drive sales and develop relationships in the Midlands for construction equipment and power generation.
- Company: Established dealership with a strong presence in the construction sector.
- Benefits: Competitive salary, bonus, company car, and comprehensive package.
- Why this job: Join a dynamic team and make an impact in the construction industry.
- Qualifications: B2B field sales experience, ideally in construction or related sectors.
- Other info: Opportunity to work independently and grow your career in a thriving market.
The predicted salary is between 42000 - 58000 £ per year.
We are looking for a driven and customer-focused Area Sales Manager to cover the Midlands region. Working for a well-established Construction Equipment dealership, you will be responsible for selling a range of construction equipment and power generation solutions into the Construction, Industrial, and Waste & Recycling markets.
This role is focused on developing new business, growing existing accounts, and strengthening the company’s presence across the region through a consultative, solutions-led sales approach.
Key Responsibilities- Manage and develop sales activity across the Midlands territory
- Sell a range of construction equipment and power generation products, including associated service and support offerings
- Identify and convert new business opportunities while maintaining and growing existing customer relationships
- Build strong relationships with end users, plant managers, site managers, and procurement teams
- Conduct regular customer visits, site surveys, and equipment demonstrations
- Prepare and present quotations, proposals, and tenders
- Proven experience in B2B field sales, ideally within construction equipment, plant hire, power generation, or a related sector
- Strong understanding of the Construction, Industrial, and/or Waste & Recycling markets
- Ability to manage a regional territory independently and effectively
- Excellent communication, negotiation, and relationship-building skills
- Previous experience working for a construction equipment dealership
- Knowledge of excavators, loaders, telehandlers, crushers, screeners, or generators
- Existing customer network within the Midlands region
Area Sales Manager – Midlands employer: Alfa-Executive Solutions
Contact Detail:
Alfa-Executive Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager – Midlands
✨Tip Number 1
Network like a pro! Get out there and connect with people in the construction and power generation sectors. Attend industry events, trade shows, or local meet-ups to meet potential clients and other sales professionals. Remember, it’s all about building those relationships!
✨Tip Number 2
Showcase your expertise! When you’re meeting potential clients, don’t just sell products; share your knowledge about construction equipment and power generation solutions. Offer insights on how your products can solve their specific challenges. This consultative approach will set you apart from the competition.
✨Tip Number 3
Follow up like a champ! After meetings or site visits, send a quick follow-up email thanking them for their time and summarising key points discussed. This keeps you fresh in their minds and shows that you’re genuinely interested in helping them.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you land that Area Sales Manager role. Plus, applying directly through us means you’ll be in the loop for any updates and tips we have to offer. Don’t miss out!
We think you need these skills to ace Area Sales Manager – Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in B2B field sales and any specific knowledge you have about construction equipment or power generation. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your previous experiences make you the perfect fit. Don’t forget to mention your understanding of the Midlands market and your consultative sales approach.
Showcase Your Achievements: When detailing your work history, focus on your achievements rather than just duties. Use numbers and examples to demonstrate how you've successfully developed new business or strengthened customer relationships in the past. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Alfa-Executive Solutions
✨Know Your Products Inside Out
Make sure you have a solid understanding of the construction equipment and power generation products you'll be selling. Familiarise yourself with the features, benefits, and applications of each product, as well as any recent innovations in the industry. This will help you answer technical questions confidently and demonstrate your expertise.
✨Research the Company and Market
Before the interview, take some time to research the company’s history, values, and recent developments. Additionally, understand the Midlands market, including key players and trends in the construction, industrial, and waste sectors. This knowledge will allow you to tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving and sales skills. Think of examples from your past experience where you've successfully developed new business or strengthened customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Showcase Your Relationship-Building Skills
As an Area Sales Manager, building strong relationships is key. Be ready to discuss how you've established rapport with clients in the past. Highlight your communication and negotiation skills, and provide examples of how you've maintained long-term partnerships. This will demonstrate that you can thrive in a consultative, solutions-led sales environment.
