Global Health Tech Scale-Up
London – Hybrid
£70,000 + Benefits
1M+ customers. 40+ countries. One of the fastest-growing companies in the UK.
We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base.
They're now looking for a Performance Creative Lead to drive creative performance across paid media, using data, testing and creative strategy to improve customer acquisition and accelerate growth.
This is a role with real ownership. Sitting at the intersection of creative, paid media and growth, you'll use performance insights to shape creative direction, build a structured testing process and scale the concepts that deliver results.
The Role
- Own performance creative strategy across paid social, particularly Meta
- Analyse creative performance to identify winning concepts, understand what isn't working and uncover new opportunities
- Turn performance data and audience insights into creative direction across hooks, angles, messaging and formats
- Build and manage a structured creative testing framework, from ideation and briefing through to testing and scaling
- Work closely with designers, editors and creators to develop and iterate high-performing assets
- Write clear, data-led creative briefs aligned with audience insights and commercial objectives
- Build repeatable processes that connect creative production with paid media performance
- Identify opportunities to improve creative effectiveness across audiences, formats and messaging
- Partner with the acquisition team to ensure creative strategy supports wider growth objectives
- Present actionable creative and commercial insights to senior leadership
What We're Looking For
- 3–5 years' experience in performance creative, ideally within a DTC or ecommerce business
- Strong understanding of paid social performance, particularly Meta
- Experience using performance data to shape creative strategy and improve results
- A solid understanding of creative testing across hooks, angles, concepts, formats and audiences
- Experience building or managing structured creative testing processes
- Commercially minded, with the ability to connect creative decisions to acquisition performance
- Comfortable collaborating with designers, editors, creators and paid media teams
- Naturally curious about what makes creative perform and how to replicate success
- Proactive, analytical and comfortable taking ownership in a fast-paced, high-growth environment
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Performance Creative Lead employer: Alfa AI
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