At a Glance
- Tasks: Lead the digital growth strategy for a premium skincare brand and drive online revenue.
- Company: Join a science-led skincare brand with a strong reputation in the beauty industry.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to shape your own growth path.
- Other info: This role offers autonomy and collaboration with key stakeholders for immediate commercial impact.
- Why this job: Take ownership of a direct-to-consumer channel and make a real impact on brand expansion.
- Qualifications: Proven experience in ecommerce growth and performance marketing, especially in beauty or luxury sectors.
The predicted salary is between 67500 - 82500 £ per year.
Ready to take full commercial ownership of a high-potential direct-to-consumer channel?
Profiles Creative is partnering with a science-led premium skincare brand to appoint a Senior Growth Manager to lead its next phase of digital expansion.
While the brand has established strong, successful wholesale partnerships with prestigious beauty retailers, its direct-to-consumer channel represents an incredible, untapped opportunity.
In this permanent, full-time hybrid role based in the Hackney, you will have the autonomy to evaluate the existing digital footprint, re-architect the customer journey, and execute a high-impact commercial growth strategy.
Key Responsibilities
- Own and drive the end-to-end DTC ecommerce growth strategy to scale online revenue, customer acquisition, and market share.
- Evaluate digital traffic sources and paid acquisition channels to improve marketing efficiency, lower acquisition costs, and attract high-value shoppers.
- Lead comprehensive conversion rate optimisation (CRO) initiatives across landing pages, product pages, and the checkout funnel to remove friction and enhance the path to purchase.
- Build data-driven customer retention and lifecycle marketing programmes to boost repeat purchase rates and maximise customer lifetime value (LTV).
- Establish robust analytics frameworks and KPI reporting to track performance, measure attribution, and extract actionable insights for future investment.
- Required Skills & Experience
- Proven track record in a Growth Manager, Senior Growth Manager, or ecommerce growth role with clear evidence of driving DTC revenue.
- Deep expertise in performance marketing, digital acquisition channels, and CAC optimisation.
- Strong background in conversion rate optimisation (CRO), multivariate/A-B testing, and user journey mapping.
- Demonstrated experience with customer retention strategies, customer segmentation, and lifecycle marketing.
- Advanced analytical capability using tools such as Google Analytics to translate complex data into commercial recommendations.
- Please note: applicants must have existing right to work in the United Kingdom, as visa sponsorship is not available.
- KEY
- Prior experience scaling ecommerce within the beauty, skincare, wellness, or luxury consumer goods sectors.
- Hands-on familiarity with testing tools and modern DTC ecommerce tech stacks.
- Why Join
This role gives you a blank canvas to build and shape an autonomous growth engine within an established, premium brand.
You will enjoy total ownership of the DTC roadmap, collaborate directly with key stakeholders, and see the immediate commercial impact of your strategic decisions as you scale this channel from the ground up. #J-18808-Ljbffr
Senior Growth Manager in London employer: Alfa AI
Five Guys is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. As a senior cybersecurity leader, you will have the opportunity to shape the cybersecurity landscape across Europe, with ample support for professional growth and development. The company fosters a culture of inclusivity and empowerment, ensuring that every employee can contribute meaningfully while enjoying the unique advantages of working in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alfa AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alfa AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alfa AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alfa AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alfa AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alfa AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alfa AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alfa AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alfa AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alfa AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
