At a Glance
- Tasks: Lead B2B PR strategies and deliver impactful campaigns for high-growth tech clients.
- Company: Dynamic communications agency in London with a collaborative hybrid work culture.
- Benefits: Flexible working model, competitive salary, and opportunities for professional growth.
- Other info: Join a hands-on team where your ideas directly influence pioneering tech businesses.
- Why this job: Shape narratives in fintech, cybersecurity, and ad-tech while driving real commercial impact.
- Qualifications: Extensive B2B PR experience and strong relationship-building skills required.
The predicted salary is between 40500 - 49500 £ per year.
Are you an ambitious B2B communications leader ready to shape narratives across high-growth tech sectors?
Co Co Group is recruiting a PR Account Director (B2B) on behalf of an established communications agency client based in London.
This permanent, full-time position operates on a hybrid model, balancing collaborative office energy with remote work flexibility.
In this pivotal client-first role, you will direct a dynamic portfolio, delivering senior strategic counsel and driving commercial impact across demanding sectors such as fintech, cybersecurity, and ad-tech.
Key Responsibilities
- Act as the lead strategic advisor across a dedicated client portfolio, aligning communications and media strategies with clients' broader commercial goals.
- Own end-to-end client satisfaction, spearheading retention, renewals, and proactive long-term account growth.
- Deliver hands-on campaign execution alongside your team, crafting compelling press releases and securing impactful traditional and non-traditional corporate media coverage.
- Manage account commercials with precision, overseeing budgets, profitability, forecasting, and resource utilisation to ensure sustainable delivery.
- Drive agency growth by identifying organic upsell and cross-sell opportunities while leading compelling RFP proposals and new business pitches.
- Required Skills & Experience
- Substantial hands‑on PR agency experience managing B2B clients, specifically within fintech, cybersecurity, or ad‑tech sectors.
- Proven track record in B2B PR strategy development, high‑level corporate communications, media relations, and strategic storytelling.
- Demonstrated success acting as a trusted advisor to senior client stakeholders, with strong account retention and relationship‑building capabilities.
- Direct experience handling commercial management, including tracking profitability, fee structures, and resource allocation.
- Active background in pitching and winning new business, coupled with a proactive approach to organic account development.
- Right to work in the UK (visa sponsorship is not available for this position).
- Nice‑to‑have
- An established, active network of media contacts across enterprise technology, national business, and fintech/cyber publications.
- Experience integrating data‑led insights and digital campaigns into traditional corporate PR strategies.
What We Offer / Why Join
Join an agile, hands‑on agency environment where your strategic input directly shapes the market presence of pioneering technology businesses.
You will lead impactful campaigns from day one, collaborating with a dedicated team in a hybrid setup that blends London‑based client engagement with independent working.
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PR Account Director (B2B) in London employer: Alfa AI
Five Guys is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. As a senior cybersecurity leader, you will have the opportunity to shape the cybersecurity landscape across Europe, with ample support for professional growth and development. The company fosters a culture of inclusivity and empowerment, ensuring that every employee can contribute meaningfully while enjoying the unique advantages of working in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Director (B2B) in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Alfa AI. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Alfa AI, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Alfa AI inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Director (B2B) in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Alfa AI. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Alfa AI.
How to prepare for a job interview at Alfa AI
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
