At a Glance
- Tasks: Lead creative strategy for paid media, using data to drive customer acquisition and growth.
- Company: Join a fast-growing global health tech scale-up disrupting a multi-billion-pound industry.
- Benefits: Competitive salary of £70,000 plus benefits, with hybrid working options.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Take ownership in a dynamic role that shapes creative direction and drives real impact.
- Qualifications: 3-5 years in performance creative, strong understanding of paid social, especially Meta.
The predicted salary is between 63000 - 77000 £ per year.
Global Health Tech Scale-Up London – Hybrid £70,000 + Benefits 1M+ customers. 40+ countries. One of the fastest-growing companies in the UK. We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base. They're now looking for a Performance Creative Lead to drive creative performance across paid media, using data, testing and creative strategy to improve customer acquisition and accelerate growth. This is a role with real ownership. Sitting at the intersection of creative, paid media and growth, you'll use performance insights to shape creative direction, build a structured testing process and scale the concepts that deliver results.
The Role
- Own performance creative strategy across paid social, particularly Meta
- Analyse creative performance to identify winning concepts, understand what isn't working and uncover new opportunities
- Turn performance data and audience insights into creative direction across hooks, angles, messaging and formats
- Build and manage a structured creative testing framework, from ideation and briefing through to testing and scaling
- Work closely with designers, editors and creators to develop and iterate high-performing assets
- Write clear, data-led creative briefs aligned with audience insights and commercial objectives
- Build repeatable processes that connect creative production with paid media performance
- Identify opportunities to improve creative effectiveness across audiences, formats and messaging
- Partner with the acquisition team to ensure creative strategy supports wider growth objectives
- Present actionable creative and commercial insights to senior leadership
What We're Looking For
- 3–5 years' experience in performance creative, ideally within a DTC or ecommerce business
- Strong understanding of paid social performance, particularly Meta
- Experience using performance data to shape creative strategy and improve results
- A solid understanding of creative testing across hooks, angles, concepts, formats and audiences
- Experience building or managing structured creative testing processes
- Commercially minded, with the ability to connect creative decisions to acquisition performance
- Comfortable collaborating with designers, editors, creators and paid media teams
- Naturally curious about what makes creative perform and how to replicate success
- Proactive, analytical and comfortable taking ownership in a fast-paced, high-growth environment
Performance Creative Lead in London employer: Alfa AI
Five Guys is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. As a senior cybersecurity leader, you will have the opportunity to shape the cybersecurity landscape across Europe, with ample support for professional growth and development. The company fosters a culture of inclusivity and empowerment, ensuring that every employee can contribute meaningfully while enjoying the unique advantages of working in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alfa AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alfa AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alfa AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alfa AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alfa AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alfa AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alfa AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alfa AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alfa AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alfa AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
