At a Glance
- Tasks: Lead customer retention strategies and create engaging lifecycle journeys.
- Company: Join Profiles Creative, a dynamic company in London focused on customer-first marketing.
- Benefits: Competitive salary of £50,000 - £65,000 with full-time, permanent position.
- Other info: Collaborative environment with opportunities to hire your own team member.
- Why this job: Make a real impact by transforming customer insights into tailored experiences.
- Qualifications: 4-6 years in CRM and lifecycle marketing, preferably in retail or e-commerce.
The predicted salary is between 44817 - 54777 £ per year.
Описание: Are you an analytical, customer-first marketer ready to take full ownership of a retention engine and build lifecycle journeys from the ground up?
Profiles Creative is looking for a Senior CRM Manager to establish and elevate customer relationship strategies in London.
Joining on a full-time, permanent basis on-site, you will lead the evolution of customer engagement across retail and e-commerce touch-points.
Operating at the intersection of commercial trading and creative storytelling, you will transform raw customer insight into high-performing lifecycle flows, advanced segmentation strategies, and tailored brand experiences that maximise retention and lifetime value.
Задачи
- Architect the overarching CRM and retention strategy, driving customer frequency, repeat purchases, and customer lifetime value across digital and retail channels.
- Build, optimise, and monitor end-to-end automated lifecycle flows, including welcome series, post-purchase nurturing, and win-back campaigns.
- Direct the email marketing calendar, coordinating campaign planning, A/B testing frameworks, and conversion optimisation to deliver relevant, on-brand communications.
- Develop dynamic customer segmentation models, leveraging RFM frameworks and behavioural data to unlock deep personalisation.
- Conceptualise, launch, and manage a bespoke VIP and loyalty programme designed to reward top-tier customers and encourage advocacy.
- Partner cross-functionally with e-commerce, retail, and marketing teams to ensure aligned commercial objectives and unified customer communications.
- Hire your own Exec to help with campaign execution.
Требования
- Ideally at least 4 to 6 years of hands‑on CRM and lifecycle marketing experience, ideally within a retail or e‑commerce environment.
- Proven technical proficiency with marketing automation and CRM platforms, hands‑on expertise using Klaviyo is a benefit.
- Track record of building, testing, and scaling triggered automated email flows and lifecycle journeys.
- Strong background in customer segmentation techniques, especially RFM and behavioural targeting.
- Solid analytical foundation with the ability to interpret customer data, measure retention metrics, and track campaign LTV.
- Exceptional cross‑functional collaboration and stakeholder management skills.
- Будет плюсом: Prior experience designing, launching, or scaling a brand-new loyalty, retention, or VIP advocacy scheme; Experience aligning omni-channel data across physical retail stores and digital platforms; Working knowledge of advanced customer analytics tools and data‑capture initiatives
Условия
- £50,000 - £65,000 Full-time, permanent basis
- #J-18808-Ljbffr
CRM manager in customer retention in London employer: Alfa AI
Five Guys is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. As a senior cybersecurity leader, you will have the opportunity to shape the cybersecurity landscape across Europe, with ample support for professional growth and development. The company fosters a culture of inclusivity and empowerment, ensuring that every employee can contribute meaningfully while enjoying the unique advantages of working in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land CRM manager in customer retention in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Alfa AI. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Alfa AI before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace CRM manager in customer retention in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Alfa AI:Your cover letter is your chance to shine! Tell us why you want to work at Alfa AI specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Alfa AI!
How to prepare for a job interview at Alfa AI
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
