Retail Lead and Executive Assistant

ABOUT THE BRAND

Based in London and Buckinghamshire, UK, Alexandra Harper is an exciting and contemporary milliner who designs and produces statement hats, headpieces and hair accessories. Blending expert knowledge of classic millinery with innovative techniques, superior craftsmanship and a directional vision, Alexandra’s luxury headwear exudes pioneering style and individuality. All Alexandra Harper creations are made by hand with the finest quality, sustainable materials.

2026 will see a considerable expansion for the brand, with the new luxury bricks and mortar premises in Beaconsfield, Buckinghamshire. Along with a branding refresh and an extensive website makeover, this marks a major new step for the brand, including an expanded product offering and greater capacity for bespoke orders and creative collaborations.

Joining our brand means working in a creative and ever-evolving environment, with people motivated by curiosity, individuality and the quest for excellence.

JOB DETAILS

Purpose of Role

To be an ambassador and representative of the brand, conveying the brand’s philosophies and values to clients and colleagues. To drive and achieve sales and to foster customer relations and general brand awareness.

The position combines responsibility for the day-to-day running of the retail premises with specific administrative operations.

Knowledge and Skills

• Minimum 2 years experience as buyer, administrative assistant or senior sales associate in a fashion environment
• Excellent knowledge of millinery and headwear
• Excellent understanding of buying processes and order fulfilment
• Strong organisational skills
• Experience with social media
• Excellent customer-relations skills
• Curiosity and interest in luxury fashion, art and design
• Experience in Luxury or Premium preferred

Main Responsibilities

• Welcoming and serving customers, providing an excellent and unique instore experience of the brand at all times
• Facilitating sales and appointments on the shop floor
• Processing and packing online sales, coordinating deliveries and returns
• Taking ownership of several administrative operations, including but not limited to:
• Liaising with influencers and PR firms
• Coordinating press loans and returns
• Drafting and formatting monthly subscriber emails
• Maintaining and expanding client lists
• Establishing relationships with new stockists and coordinating B2B orders
• Organising photoshoots
• Liaising with web developer and social media team as necessary
• Assisting with in store and external event planning and set up as necessary

The role is located in Beaconsfield, Buckinghamshire – 30 minutes door to door from Marylebone Station.